Wix eCommerce vs Square Online

When it comes to setting up an online store, two popular options you may consider are Wix eCommerce and Square Online. Both platforms provide a range of features to help you create an online store with ease. However, determining the best option for your business requires a closer look at the features, user interface, design, customization options, mobile responsiveness, payment gateway integration, shipping and tax calculation, search engine optimization, security, SSL certification, pricing plans, as well as the pros and cons of using each platform.

Introduction to Wix eCommerce and Square Online

Wix eCommerce is an extension of the popular Wix website builder. It allows users to create an online store using an intuitive drag-and-drop editor. On the other hand, Square Online is a standalone e-commerce platform that integrates with the Square payment processor. With both platforms, you can add products, set up payment processing, and manage orders.

One of the key differences between Wix eCommerce and Square Online is the level of customization available. Wix eCommerce offers a wide range of templates and design options, allowing users to create a unique and visually appealing online store. Square Online, on the other hand, has a more limited selection of templates but offers more advanced customization options for those with coding experience.

Another important factor to consider when choosing between these two platforms is pricing. Wix eCommerce offers a range of pricing plans, starting from as low as $23 per month, while Square Online has a free plan and a paid plan starting at $12 per month. However, it’s important to note that Square Online charges a transaction fee for each sale made through the platform, while Wix eCommerce does not.

Features of Wix eCommerce

Wix eCommerce offers a range of features to help you create, manage, and grow your online store. Some of these features include:

  • Customizable store templates
  • Unlimited products and product variations
  • Abandoned cart recovery
  • Multi-channel sales (Facebook, Instagram, Amazon, etc.)
  • Inventory management
  • Discount codes and coupons
  • Customer reviews and ratings

In addition to these features, Wix eCommerce also provides a user-friendly interface that allows you to easily manage your store’s orders, payments, and shipping. You can also track your store’s performance with detailed analytics and reports, and optimize your store for search engines with built-in SEO tools. With Wix eCommerce, you can create a professional-looking online store that is both easy to use and highly functional.

Features of Square Online

Square Online also provides a comprehensive set of features, including:

  • Easy-to-use website builder interface
  • Unlimited products and images
  • Abandoned cart recovery
  • Inventory and order management
  • Facebook and Instagram integrations
  • Customer feedback and reviews
  • No transaction fees for online sales

In addition to these features, Square Online also offers a variety of customizable templates to help you create a unique and professional-looking website. You can choose from a range of designs and color schemes, and easily add your own branding and logo. Square Online also provides built-in SEO tools to help your website rank higher in search engine results, and integrates with popular payment gateways like PayPal and Stripe for easy and secure online transactions.

User Interface Comparison: Wix vs Square

Both platforms offer user-friendly interfaces. Wix eCommerce’s drag-and-drop editor provides more design flexibility, while Square Online’s interface is geared more towards small business owners with limited design experience.

Another key difference between the two platforms is the level of customization available. Wix eCommerce allows for more advanced customization options, such as the ability to add custom code and integrate with third-party apps. Square Online, on the other hand, has a more streamlined approach to customization, with pre-designed templates and limited options for customization.

Additionally, Wix eCommerce offers a wider range of payment options, including PayPal, Stripe, and Square, while Square Online only offers payments through Square. This may be a deciding factor for businesses that prefer to offer multiple payment options to their customers.

Design and Customization Options Comparison

Wix eCommerce has over 500 customizable templates to choose from, each with hundreds of customization options, that allow you to fully customize your site. In contrast, Square Online has fewer templates and customization options, but still offers a good selection of designs and customization options.

However, Square Online offers a unique feature that Wix eCommerce does not have – the ability to create a custom domain name for your online store. This means that instead of having a domain name that includes the name of the platform, such as “yourstorename.wix.com”, you can have a domain name that is solely your own, such as “yourstorename.com”. This can give your online store a more professional and personalized look.

Mobile Responsiveness Comparison

Both Wix eCommerce and Square Online come with mobile-responsive templates that adjust automatically to fit the screen size of different devices. However, Wix eCommerce offers more options for customizing your mobile site.

Additionally, Wix eCommerce provides a mobile editor that allows you to preview and make changes to your mobile site in real-time. This feature is particularly useful for ensuring that your site looks and functions well on smaller screens, such as those of smartphones and tablets. Square Online, on the other hand, does not offer a mobile editor, which may make it more difficult to optimize your site for mobile users.

Payment Gateway Integration Comparison

Wix eCommerce supports a range of payment gateways, including PayPal, Stripe, and Square. Square Online directly integrates with the Square payment processor.

When it comes to payment gateway integration, it’s important to consider the fees associated with each option. PayPal charges a transaction fee of 2.9% + $0.30 per transaction, while Stripe charges a slightly lower fee of 2.9% + $0.30 per transaction. Square, on the other hand, charges a flat rate of 2.6% + $0.10 per transaction for in-person payments and 2.9% + $0.30 per transaction for online payments.

Another factor to consider is the ease of use for both you and your customers. PayPal and Stripe are both widely recognized and trusted payment options, which can make customers feel more comfortable making a purchase. Square, however, offers a seamless integration with their own payment processor, making it a convenient option for businesses already using Square for their point-of-sale system.

Shipping and Tax Calculation Comparison

Wix eCommerce offers integrations with major shipping carriers and provides advanced shipping options such as weight-based, flat rate shipping. It also offers automatic tax calculation based on the customer’s shipping address and related tax laws. Square Online integrates with major shipping providers and offers automatic tax calculation.

In addition to these features, Wix eCommerce also provides real-time shipping rates for customers to choose from during checkout. This allows customers to see the exact cost of shipping based on their location and the weight of their order. Square Online, on the other hand, offers free shipping on all orders over a certain amount, which can be a great incentive for customers to make larger purchases.

Another advantage of Wix eCommerce is its ability to handle international shipping. It offers multiple shipping options for international orders, including express shipping and economy shipping. Square Online, however, only offers domestic shipping options at this time.

Search Engine Optimization (SEO) Comparison

Both platforms offer essential SEO features such as meta tags, sitemaps, and URL optimization. Wix eCommerce provides more advanced SEO tools to improve your site’s search engine rankings, including Google Analytics integration and customizable URL structures. In contrast, Square Online’s SEO tools are relatively basic.

However, it’s important to note that while advanced SEO tools can be helpful, they are not the only factor in improving your site’s search engine rankings. Factors such as high-quality content, user experience, and backlinks also play a significant role. Therefore, it’s essential to focus on a holistic approach to SEO rather than relying solely on advanced tools.

Security and SSL Certification Comparison

Both platforms provide HTTPS encryption and follow PCI compliance standards. However, Wix eCommerce also offers free SSL certification for your online store, while Square Online does not.

SSL certification is an important aspect of online security, as it ensures that any data exchanged between the website and the user is encrypted and protected from potential hackers. With Wix eCommerce’s free SSL certification, you can provide your customers with an added layer of security and peace of mind when making purchases on your website.

In addition to SSL certification, Wix eCommerce also offers advanced security features such as two-factor authentication and fraud detection. These features help to prevent unauthorized access to your website and protect your business from fraudulent activity.

Pricing Plans Comparison: Wix vs Square

Wix eCommerce offers a range of pricing plans to suit different business needs, ranging from $23 to $49 per month. Square Online has a free plan, with optional add-ons and processing fees depending on the payment processor you choose.

It’s important to note that while Wix offers more pricing options, Square’s free plan may be a better fit for small businesses just starting out. Additionally, Square’s payment processing fees are transparent and straightforward, with no hidden costs or surprises. On the other hand, Wix’s plans come with a variety of features and tools that may be more beneficial for larger businesses with more complex needs. Ultimately, it’s important to carefully consider your business’s specific requirements and budget before choosing a pricing plan.

Pros and Cons of Using Wix eCommerce


  • Advanced design and customization options
  • Powerful SEO tools
  • Multi-channel sales capabilities
  • Abandoned cart recovery features
  • Integration with major payment processors


  • Higher pricing than some other e-commerce platforms
  • Limitations on the free plan

Pros and Cons of Using Square Online


  • No transaction fees
  • Easy setup and integration with Square payment processing
  • Free plan available
  • Advanced inventory and order management tools
  • Abandoned cart recovery features


  • Less design and customization options
  • Basic SEO features
  • Less advanced shipping options compared to some other platforms

Which One is the Best Choice for Your Business?

Choosing between Wix eCommerce and Square Online depends on your specific business needs. If you need advanced design, customization, and SEO features, as well as multi-channel sales capabilities, Wix eCommerce may be the best option for you. On the other hand, if you’re looking for a basic e-commerce platform with no transaction fees and easy integration with Square payment processing, Square Online may be the better choice.

Conclusion: Final Verdict on Wix eCommerce vs Square Online

Both Wix eCommerce and Square Online provide excellent e-commerce solutions with a range of features to help you build and manage your online store. Ultimately, the best choice depends on your business needs and preferences. Do some research, test both platforms, and determine which one is best for you.

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