6 Ways Parcel Visibility Can Bolster Your Bottom Line

June 30, 2023
Written by
Anthony Robinson
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6 Ways Parcel Visibility Can Bolster Your Bottom Line

As businesses continue to grow and become more complex, having visibility in all aspects of operations is increasingly important. This is particularly true for parcel delivery businesses, where customers demand real-time tracking information and timely deliveries. In this article, we'll discuss the importance of parcel visibility and how it can help you improve your bottom line in six different ways.

1. Understanding Parcel Visibility and Its Importance

Parcel visibility refers to the ability to track a package from the time it is picked up until it is delivered. With parcel visibility, businesses can provide their customers with accurate, real-time information about their shipments, including delivery status, expected delivery time, package location, and any potential delays. This level of transparency is crucial for enhancing customer satisfaction, reducing costs, and increasing operational efficiency.

According to a Inbound Logistics report, businesses that implement advanced parcel visibility systems see a 15% increase in customer satisfaction rates and a 10% reduction in delivery-related costs.

2. Enhancing Efficiency and Reducing Costs Through Parcel Visibility

One of the most significant benefits of parcel visibility is its ability to reduce costs and improve efficiency. Real-time tracking information allows businesses to optimize delivery routes, reduce idle time and fuel consumption, and ensure that packages are delivered on time. These factors contribute to lower operational costs and more efficient processes.

Additionally, parcel visibility helps businesses identify areas for process improvement by analyzing data on delivery times, transit routes, and other key metrics. This data-driven approach leads to targeted improvements, resulting in cost savings and enhanced operational efficiency.

  • Route Optimization: Utilizing real-time data to determine the most efficient delivery routes.
  • Fuel Savings: Reducing unnecessary mileage and idle time, leading to lower fuel costs.
  • Resource Allocation: Efficiently managing delivery resources based on real-time package locations and statuses.

3. Real-Time Tracking: The Backbone of Effective Parcel Visibility

Real-time tracking is essential for effective parcel visibility. It enables businesses to provide up-to-date information about the location and status of packages through various channels such as email, text, or the company's website. This real-time data allows businesses to monitor shipments continuously and respond quickly to any potential issues or delays.

Advancements in tracking technologies, including GPS and barcode scanning, have made real-time tracking more accessible and affordable for businesses of all sizes. According to a Supply Chain Digital article, companies implementing real-time tracking can improve delivery accuracy by up to 20%.

4. Implementing Parcel Visibility Systems for Business Growth

Adopting a parcel visibility system can drive business growth by enhancing various aspects of the supply chain. These systems provide valuable insights that help businesses manage inventory more effectively, reduce lead times, and improve overall supply chain management.

For example, by tracking parcels in real-time, businesses can better understand stock levels and make informed decisions about when to reorder products, reducing the risk of stockouts and ensuring timely order fulfillment.

Inventory Management

Effective parcel visibility systems allow for precise tracking of inventory movement. This leads to better inventory forecasting and management, minimizing excess stock and reducing holding costs.

5. Improving Customer Satisfaction and Loyalty with Parcel Visibility

Customer satisfaction is critical to the success of any business. Parcel visibility enhances customer satisfaction by providing accurate and timely information about shipments, reducing anxiety, and increasing trust. Customers appreciate being informed about their package's status, which leads to higher trust and loyalty.

A study by Forbes shows that 78% of customers are more likely to remain loyal to a brand that provides real-time tracking information.

  • Transparency: Providing customers with visibility into their shipment status builds trust.
  • Proactive Communication: Addressing potential delays or issues before they escalate enhances customer relationships.
  • Enhanced Experience: A seamless tracking experience contributes to overall customer satisfaction.

6. Leveraging Technology to Maximize Parcel Visibility

Technology plays a pivotal role in enabling parcel visibility. Advanced tracking technologies such as GPS, RFID, and barcode scanning provide accurate and timely data on package locations and statuses. Additionally, sophisticated software solutions automate delivery processes, optimize operations, and offer additional services like customized delivery options and delivery notifications.

Integrating artificial intelligence (AI) and machine learning (ML) into parcel visibility systems can further enhance their capabilities by predicting potential delays and optimizing delivery routes dynamically. According to a report by McKinsey & Company, AI-driven logistics can reduce transportation costs by up to 15% and improve delivery speed by 20%.

Advanced Analytics

Using advanced analytics, businesses can gain deeper insights into their shipping processes, identify trends, and make data-driven decisions to continuously improve their operations.

Conclusion

Implementing parcel visibility systems can have a significant impact on a business's bottom line. By improving customer satisfaction, increasing efficiency, and reducing costs, parcel visibility systems offer an excellent return on investment. Advances in technology, such as real-time tracking and automated software solutions, make it easier than ever for businesses to adopt effective parcel visibility systems.

However, successful implementation requires careful planning and consideration. Businesses must ensure they have the necessary infrastructure, resources, and employee training to support the system. Additionally, it's essential to consider the environmental impact of parcel visibility systems and strive to implement sustainable practices.

Overall, parcel visibility is a powerful tool that can help businesses of all sizes and industries improve their operational efficiency, enhance customer satisfaction, and drive growth and profitability.

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About the Author

Anthony Robinson is the CEO of ShipScience, a pioneering company dedicated to helping e-commerce leaders optimize their shipping decisions, reduce costs, and automate tedious processes. With a Bachelors Degree in Economics from Stanford University, Anthony brings over two decades of expertise in logistics, business development, and operational efficiency to the table.
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