Wix eCommerce vs BigCommerce
For businesses looking to build their online presence and sell products, choosing the right eCommerce platform is crucial. Two popular options in the market are Wix eCommerce and BigCommerce. In this article, we provide an in-depth comparison of these two platforms, covering their key features, ease of use, pricing plans, customization options, design templates, SEO-friendliness, payment gateway options, management tools, customer support, security features, and their pros and cons.
Introduction to Wix eCommerce and BigCommerce
Wix eCommerce is an all-in-one platform that allows businesses to create and manage their online stores. With Wix eCommerce, users can easily build their website, add products, and start selling online. BigCommerce, on the other hand, is a fully customizable eCommerce platform that provides businesses with advanced tools for online sales and marketing.
Both Wix eCommerce and BigCommerce offer a range of features to help businesses succeed in the online marketplace. Wix eCommerce provides users with a variety of templates and design options to create a visually appealing website, while BigCommerce offers more advanced customization options for businesses with specific branding needs. Additionally, both platforms offer secure payment processing and shipping integrations to streamline the online sales process. Ultimately, the choice between Wix eCommerce and BigCommerce depends on the specific needs and goals of each individual business.
Key Features of Wix eCommerce
Wix eCommerce provides a range of features for creating an online store, including:
- Easy-to-use website editor
- Customizable templates
- Product galleries
- Secure checkout
- Inventory management
- Integrations with multiple payment gateways such as PayPal, Stripe, and Square
- Various shipping options
In addition to these features, Wix eCommerce offers a variety of marketing tools to help promote your online store, including:
- Email marketing campaigns
- Social media integrations
- SEO optimization
With these tools, you can increase your online visibility and attract more customers to your store.
Furthermore, Wix eCommerce offers a mobile app that allows you to manage your store on-the-go. You can track your sales, manage your inventory, and fulfill orders from anywhere, at any time. This feature is especially useful for small business owners who are always on the move and need to stay connected to their store.
Key Features of BigCommerce
BigCommerce is a more advanced platform that offers a wide range of features for eCommerce businesses, including:
- Built-in blog
- SEO-friendly tools
- Unlimited product options
- Product reviews
- Integrations with third-party apps such as email marketing tools, social media integrations, and accounting software
Additionally, BigCommerce offers a variety of payment options for customers, including PayPal, Apple Pay, and Amazon Pay. It also has a mobile app that allows business owners to manage their store on-the-go, and a responsive design that ensures their website looks great on any device. BigCommerce provides 24/7 customer support, with a team of experts available to help with any issues or questions that may arise.
Comparison of Wix eCommerce and BigCommerce
The main difference between the two platforms lies in their level of customization and advanced features. Wix eCommerce is ideal for small businesses or those just starting out, as it provides an easy-to-use platform with basic features. BigCommerce, on the other hand, is better suited for medium to large businesses that require advanced features and customization options.
Another key difference is their pricing structure. Wix eCommerce offers a range of pricing plans, including a free plan with limited features, while BigCommerce has a higher starting price point but includes more advanced features in their basic plan. Additionally, Wix eCommerce charges transaction fees on top of their monthly subscription fees, whereas BigCommerce does not charge any transaction fees.
When it comes to integrations, both platforms offer a wide range of options, including popular payment gateways and shipping providers. However, BigCommerce has a larger selection of third-party apps and integrations, making it easier for businesses to connect with other tools and services they may already be using.
Ease of Use: Which Platform is More User-Friendly?
Wix eCommerce is designed to be user-friendly, featuring an intuitive interface and a drag-and-drop editor that allows users to create their website without any coding skills. BigCommerce, however, requires some technical knowledge to set up and customize the platform to the user's needs.
Despite the initial learning curve, BigCommerce offers more advanced customization options for users who have the technical knowledge to take advantage of them. This can lead to a more unique and personalized website design. However, for those who prioritize ease of use and simplicity, Wix eCommerce may be the better option.
Pricing Plans: Which Platform Offers Better Value for Money?
Wix eCommerce offers a range of pricing plans, starting from $23 per month for the Business Basic plan. BigCommerce's pricing plans start from $29.95 per month for the Standard plan. Both platforms offer additional features and capabilities in their more expensive plans.
It's important to consider the specific needs of your business when choosing between Wix eCommerce and BigCommerce. Wix eCommerce is a great option for small businesses or those just starting out, as their lower-priced plans offer a good range of features. On the other hand, BigCommerce's more expensive plans may be worth the investment for larger businesses with more complex needs, as they offer advanced features such as custom SSL certificates and abandoned cart recovery.
Customization: Which Platform Offers More Flexibility?
Wix eCommerce offers a range of customizable templates, but the level of customization is limited. BigCommerce, on the other hand, provides a wide range of customization options, including the ability to add custom code, multiple product options, and integrations with third-party apps and services.
Furthermore, BigCommerce also offers a more advanced design editor, allowing for greater control over the layout and design of your online store. This includes the ability to customize the checkout process, create custom landing pages, and even design unique product pages for specific items. With BigCommerce, the possibilities for customization are virtually endless, making it the ideal platform for businesses looking to create a truly unique and personalized online shopping experience for their customers.
Design Templates: Which Platform Has Better Options?
Wix eCommerce provides a range of visually appealing and modern templates that are customizable to a certain extent. BigCommerce offers a more comprehensive range of templates, including premium designs that are available for purchase.
While Wix may have fewer template options, their templates are often more user-friendly and easier to customize for those without design experience. On the other hand, BigCommerce's templates may require more technical knowledge to fully customize, but they offer more advanced features and functionality.
Additionally, both platforms offer the ability to create custom templates from scratch or hire a professional designer to create a unique design. This can be a great option for businesses looking to stand out and create a truly unique online store.
SEO-Friendliness: Which Platform is More Optimized for Search Engines?
Both platforms provide SEO-friendly tools, such as meta tags and descriptions, customizable URLs, and site maps. However, BigCommerce offers more advanced SEO tools, such as optimized product pages and page speed optimization, which can help businesses rank higher in search engine results.
In addition to advanced SEO tools, BigCommerce also offers built-in integrations with popular search engines, such as Google Shopping and Bing Shopping. This can help businesses increase their visibility and drive more traffic to their online store.
Wix eCommerce also focuses on SEO with features like mobile optimization, ensuring that your website is responsive and user-friendly across all devices. This can help improve user experience and ultimately lead to higher search engine rankings.
Payment Gateway Options: Which Platform Offers More Choices?
Wix eCommerce offers a range of payment gateway options, including PayPal, Stripe, and Square. BigCommerce, however, provides a wider range of payment gateway integrations, including Amazon Pay, Google Pay, and Apple Pay. This can be beneficial for businesses that want to provide multiple payment options to their customers.
It is important to note that while BigCommerce offers more payment gateway options, some of these integrations may come with additional fees or requirements. For example, Amazon Pay may require businesses to have an Amazon seller account, and Google Pay may only be available in certain countries. Therefore, it is important for businesses to carefully consider their payment gateway needs and research the options available on each platform before making a decision.
Management Tools: Which Platform Provides Better Business Management Tools?
Both platforms provide inventory management tools, order tracking, and shipping options. However, BigCommerce offers more advanced tools for managing orders, including real-time order tracking and the ability to manage orders from multiple sales channels. It also provides detailed analytics and reporting tools.
Additionally, BigCommerce supports over 65 payment gateways, including PayPal, Stripe, and Square. It also offers a variety of integrations with third-party apps and services, such as accounting software and shipping carriers, to streamline business operations.
Customer Support: Which Platform Offers Better Support for Users?
Both platforms offer customer support via email, phone, and live chat. However, BigCommerce provides more comprehensive support options, including a knowledge base, community forum, and support ticket system.
Security Features: How Secure Are Wix eCommerce and BigCommerce Platforms?
Both platforms provide secure checkout options, including SSL encryption and fraud prevention tools. However, BigCommerce offers more advanced security options, such as PCI compliance and HTTPS encryption, which provide additional security for customers and their sensitive information.
Pros and Cons of Using Wix eCommerce vs BigCommerce
Wix eCommerce is an easy-to-use platform that is ideal for small businesses or those just starting out. Its key benefits include:
- Intuitive user interface
- Customizable templates
- Affordable pricing plans
However, its limitations include a lack of advanced features and customization options.
BigCommerce is a more advanced eCommerce platform that provides businesses with a wide range of features and customization options. Its key benefits include:
- Advanced SEO tools
- Diverse payment gateway options
- Comprehensive business management tools
Its downsides include a steeper learning curve and a higher price point.
Conclusion: Which Platform is Right for Your Business?
Both Wix eCommerce and BigCommerce have their own pros and cons, and choosing the right platform depends on your business's needs and requirements. For small businesses or those just starting out, Wix eCommerce is a great option due to its affordability and ease of use. For larger businesses or those with more complex needs, BigCommerce might be a more suitable choice, providing advanced features and customization options. Ultimately, it's important to consider all aspects and comparisons before making the final decision.
