FreshBooks vs QuickBooks Online

May 8, 2023
by Anthony Robinson
FreshBooks vs QuickBooks Online

FreshBooks vs QuickBooks Online

If you are a small business owner or a freelancer in need of accounting software, you have probably heard of FreshBooks and QuickBooks Online. Both tools offer a range of features designed to help you manage your finances easily and efficiently. However, which accounting software is better suited for your needs? In this article, we will take a closer look at the features, pricing, ease of use, customer support, invoicing, expense tracking, time tracking, mobile app, integration capabilities, reporting, security, and suitability for small businesses and freelancers, to help you make an informed decision.

An Overview of FreshBooks and QuickBooks Online

FreshBooks is an accounting software tool specifically designed for small business owners and freelancers. It offers a range of features to help you manage your finances, including:

  • Invoicing
  • Expense Tracking
  • Time Tracking
  • Bank Reconciliation
  • Project Management
  • Reporting

QuickBooks Online is another popular accounting software tool that is suitable for small businesses. It offers similar features such as:

  • Invoicing
  • Expense Tracking
  • Time Tracking
  • Bank Reconciliation
  • Project Management
  • Reporting
  • Advanced Inventory Management
  • Payroll Processing Capabilities

Both tools allow you to access your financial data from anywhere using a web browser or a mobile app.

One of the key differences between FreshBooks and QuickBooks Online is their pricing models. FreshBooks offers a tiered pricing system based on the number of clients you have, while QuickBooks Online offers a tiered pricing system based on the features you need. This means that FreshBooks may be a more cost-effective option for small businesses with a smaller client base, while QuickBooks Online may be a better choice for businesses that require more advanced features.

Another important factor to consider when choosing between FreshBooks and QuickBooks Online is their user interfaces. FreshBooks has a simple and intuitive interface that is easy to navigate, making it a great choice for small business owners who are not familiar with accounting software. QuickBooks Online, on the other hand, has a more complex interface that may require some training to use effectively. However, it also offers more advanced features that may be necessary for larger businesses.

Pricing Comparison of FreshBooks and QuickBooks Online

One of the primary factors when considering any software tool is the pricing. Here's a comparison of their pricing plans:

  • FreshBooks:
    • Lite: $15 per month
    • Plus: $25 per month
    • Premium: $50 per month
  • QuickBooks Online:
    • Simple Start: $25 per month
    • Essentials: $40 per month
    • Plus: $70 per month
    • Advanced: $150 per month

Each plan supports a different number of clients, team members, and features. Both tools offer a free 30-day trial for new users.

It's important to note that while FreshBooks and QuickBooks Online have different pricing plans, they also target different audiences. FreshBooks is geared towards freelancers and small businesses, while QuickBooks Online is designed for larger businesses with more complex accounting needs. Additionally, FreshBooks offers a more user-friendly interface and simpler features, while QuickBooks Online has more advanced features and customization options. Ultimately, the choice between the two tools will depend on the specific needs and budget of the business.

Features Offered by FreshBooks and QuickBooks Online

Both FreshBooks and QuickBooks Online offer a range of similar features, including:

  • Invoicing
  • Expense Tracking
  • Time Tracking
  • Bank Reconciliation
  • Reporting

FreshBooks also offers:

  • Project Management
  • Estimate Creation
  • A mobile app for managing your business on-the-go
  • Integration with third-party apps like PayPal, Stripe, and Shopify to streamline your workflow

QuickBooks Online offers:

  • Advanced Inventory Management
  • Payroll Processing Capabilities
  • Support for Multiple Currencies
  • Industry-Specific Versions (e.g., for contractors and non-profit organizations)

QuickBooks Online also includes a "Projects" feature that allows you to track income, expenses, and time for specific jobs or projects, which is particularly useful for businesses handling multiple projects simultaneously. Additionally, it offers a "Mileage Tracking" feature that automatically tracks your mileage and calculates deductions for tax purposes.

Ease of Use Comparison between FreshBooks and QuickBooks Online

Both FreshBooks and QuickBooks Online have user-friendly interfaces, making the tools easy to use even for non-accounting experts.

  • FreshBooks:
    • Intuitive dashboard providing a quick overview of financial data
    • Easy access to invoices, expenses, and reports
    • Mobile app with robust functionality for managing finances on-the-go
  • QuickBooks Online:
    • Customizable dashboards
    • Over 650 integrations to tailor your workspace
    • Allows workflow automation through various integrations
    • Mobile app is available but has limited functionality compared to the desktop version

Therefore, if mobile accessibility and managing finances while on the move are priorities, FreshBooks may be the better option for you.

Customer Support Options for FreshBooks and QuickBooks Online

When it comes to support options, both FreshBooks and QuickBooks Online offer robust support, but with some differences:

  • FreshBooks:
    • Email and phone support during business hours
    • Knowledge base and community forum for self-service support
    • Dedicated account manager for larger customers, providing personalized support and guidance
    • Blog with articles on small business management, accounting, and productivity
  • QuickBooks Online:
    • Email and phone support
    • Live chat
    • Knowledge base and community forum
    • AI-powered virtual assistant called QB Assistant for navigation and common questions
    • ProAdvisor program connecting businesses with certified QuickBooks experts for one-on-one support and training
    • Webinars and tutorials on topics like invoicing, payroll, and taxes

Both platforms offer extensive resources to help you learn how to use their tools effectively, which can be especially helpful for small business owners new to accounting software.

Accounting Capabilities of FreshBooks and QuickBooks Online

Both FreshBooks and QuickBooks Online provide comprehensive accounting capabilities to manage your finances efficiently:

  • FreshBooks:
    • Track income and expenses
    • Send estimates and invoices
    • Accept online payments
    • Manage taxes
    • Generate financial reports
  • QuickBooks Online:
    • Manage cash flow
    • Track inventory
    • Process payroll
    • Forecast income and expenses
    • Manage taxes
    • Generate detailed financial reports

Invoicing Features Compared in FreshBooks vs QuickBooks Online

Invoicing is an essential feature for any business. Here's how FreshBooks and QuickBooks Online compare:

  • FreshBooks:
    • Customizable invoice templates
    • Online payment options
    • Automatic payment reminders
    • Real-time invoice tracking
  • QuickBooks Online:
    • Customizable invoice forms
    • Accept mobile payments
    • Send recurring invoices

Expense Tracking in FreshBooks vs QuickBooks Online

Tracking your expenses is crucial to understanding your business's financial health. Here's a comparison:

  • FreshBooks:
    • Track and categorize expenses
    • Capture receipts using your mobile phone
    • Bill clients for expenses incurred on their behalf
  • QuickBooks Online:
    • Track and categorize expenses
    • Manage bills
    • Track expenses by project or customer

Time Tracking Features Compared in FreshBooks vs QuickBooks Online

Time tracking is essential for businesses that bill by the hour. Here's how each tool handles it:

  • FreshBooks:
    • Track time using its mobile app or web browser
    • Create detailed timesheets
    • Invoice directly to clients based on tracked time
  • QuickBooks Online:
    • Track employee time
    • Approve employee timesheets
    • Process payroll based on timesheets

Mobile App Comparison for FreshBooks vs QuickBooks Online

Both FreshBooks and QuickBooks Online offer mobile apps that allow you to access your financial data from anywhere using your phone or tablet:

  • FreshBooks Mobile App:
    • Create and send invoices
    • Track time and expenses
    • Manage your clients on the go
  • QuickBooks Online Mobile App:
    • Advanced project management capabilities
    • Inventory management
    • Customizable dashboards

Integration Capabilities of FreshBooks vs QuickBooks Online with Other Software Tools

Integrating accounting software with other tools can save you time and effort. Here's how each stands out:

  • FreshBooks:
    • Integrates with over 100 apps
    • Popular integrations include PayPal, Stripe, and Shopify
    • Easy connection to bank accounts and credit cards for transaction reconciliation
  • QuickBooks Online:
    • Integrates with over 650 apps
    • Popular integrations include Shopify, Square, and TSheets
    • Seamless connection to bank accounts and credit cards for transaction reconciliation

Reporting Features Compared in FreshBooks vs QuickBooks Online

Generating financial reports is essential to understanding your business's performance. Here's how the two tools compare:

  • FreshBooks:
    • Standard financial reports like Profit and Loss, Balance Sheet, and Tax Summary
    • Customizable reports to fit specific business needs
  • QuickBooks Online:
    • Standard financial reports similar to FreshBooks
    • Advanced reporting on sales, expenses, and customers
    • Export reports to Excel or Google Sheets for further analysis

Security Features of FreshBooks vs QuickBooks Online Compared

Securing your financial data is crucial, and both FreshBooks and QuickBooks Online prioritize security:

  • FreshBooks:
    • Two-factor authentication
    • Bank-level encryption
    • Strict data backup policies
  • QuickBooks Online:
    • Two-factor authentication
    • Bank-level encryption
    • Advanced fraud detection systems

Which Tool is Best Suited for Small Businesses?

When choosing accounting software for small businesses, consider the following:

  • FreshBooks:
    • Designed specifically for small businesses and freelancers
    • Features tailored to their unique needs
    • Simpler pricing model for easier financial management
  • QuickBooks Online:
    • Offers more advanced features suitable for larger businesses
    • Customization options to fit specific business requirements

Which Tool is Best Suited for Freelancers?

For freelancers, FreshBooks may be the better choice due to:

  • Focus on invoicing and time tracking features
  • Simpler and more affordable pricing structure
  • User-friendly interface that simplifies financial management

Conclusion: Our Final Verdict on the Best Accounting Software Tool for Your Needs

Both FreshBooks and QuickBooks Online offer a range of useful features that can help you manage your finances effectively. However, the best accounting software tool for your needs will depend on your unique business requirements:

  • Choose FreshBooks if:
    • You are a small business owner or freelancer
    • You prioritize invoicing, expense tracking, and time tracking
    • You prefer a simpler and more affordable pricing structure
  • Choose QuickBooks Online if:
    • You require advanced inventory management or payroll processing capabilities
    • Your business has more complex accounting needs
    • You need extensive integration options and advanced reporting

Ultimately, to decide which accounting software tool is right for you, take advantage of the free trials available and test each tool out for yourself.

About the Author

Anthony Robinson is the CEO of ShipScience, a pioneering company dedicated to helping e-commerce leaders optimize their shipping decisions, reduce costs, and automate tedious processes. With a Bachelors Degree in Economics from Stanford University, Anthony brings over two decades of expertise in logistics, business development, and operational efficiency to the table.
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