Xero vs Wave Accounting (suitable for smaller businesses)

May 8, 2023
Written by
Anthony Robinson
Xero vs Wave Accounting (suitable for smaller businesses)

Introduction: Why Choosing the Right Accounting Software Matters for Small Businesses

Selecting the appropriate accounting software is a critical decision for small businesses aiming to manage their finances effectively. The right tool can streamline financial processes, enhance accuracy, and provide valuable insights, while the wrong choice may lead to inefficiencies, errors, and missed opportunities.

In 2024, two of the leading contenders for small business accounting software are Xero and Wave. Both platforms offer a suite of features tailored to meet the diverse needs of small enterprises, but they differ in various aspects such as pricing, functionality, and user experience. This comprehensive comparison aims to help you determine which software best aligns with your business goals.

Key Features of Xero and Wave

Xero Features

  • Invoicing and Billing: Create and send professional invoices, set up recurring billing, and automatically send payment reminders.
  • Budgeting and Forecasting: Plan finances with detailed budgeting tools and forecast cash flow to make informed decisions.
  • Expense Management: Track and categorize expenses, attach receipts, and manage reimbursements effortlessly.
  • Bank Reconciliation: Connect bank accounts for real-time transaction updates and simplify reconciliation processes.
  • Inventory Tracking: Manage inventory levels, track stock movements, and set reorder points to maintain optimal inventory.
  • Payroll Integration: Seamlessly integrate payroll services to manage employee payments and tax calculations.

Wave Features

  • Invoicing and Billing: Generate customizable invoices, accept online payments, and set up recurring billing.
  • Expense Tracking: Monitor expenses by category, attach receipts, and export expense reports.
  • Bank Reconciliation: Link bank accounts to automatically import transactions for easy reconciliation.
  • Payroll Management: Manage employee payroll, tax filings, and direct deposits (available as a paid add-on).
  • Receipt Scanning: Utilize the mobile app to capture and upload receipts for quick expense tracking.
  • Financial Reporting: Access a variety of financial reports, including profit and loss statements and balance sheets.

User Interface and Experience

Both Xero and Wave prioritize user-friendly interfaces, but they approach design differently.

Xero boasts a clean and intuitive dashboard with easy-to-navigate menus, enabling users to access key features swiftly. Its customizable dashboard allows businesses to prioritize the information most relevant to them, enhancing the user experience.

Wave offers a straightforward interface that emphasizes simplicity. While some users appreciate the minimalistic design, others may find it less feature-rich compared to Xero. However, recent updates have improved Wave’s interface, making it more responsive and easier to navigate.

Additionally, both platforms offer mobile applications, allowing users to manage their finances on the go. Xero's app is available for both iOS and Android, providing comprehensive functionality, while Wave's mobile app is available for both platforms, ensuring accessibility for a wider range of users.

Pricing Plans Compared

Pricing is a significant factor for small businesses when choosing accounting software.

Xero offers a tiered pricing structure:

  • Starter Plan: $20 per month – Includes basic features suitable for new businesses.
  • Standard Plan: $37 per month – Adds more invoices and bills, along with additional features.
  • Premium Plan: $60 per month – Offers unlimited invoices and bills, along with advanced features.

Additional costs may apply for payroll services and premium support.

Wave is free to use for its core accounting features, making it an attractive option for businesses with tight budgets. However, Wave generates revenue through:

  • Payroll Services: Starting at $20 per month plus $6 per employee.
  • Payment Processing: Transaction fees apply for credit card and bank payments.

While Wave’s free model is appealing, businesses with more complex accounting needs might find Xero’s comprehensive features and scalability more beneficial despite the higher cost.

Customer Support and Resources

Effective customer support is essential for resolving issues promptly and ensuring smooth operation.

Xero provides robust customer support options, including:

  • 24/7 email and live chat support
  • Phone support during business hours
  • Extensive knowledge base and community forums
  • Free online courses and webinars

Wave offers:

  • Email support for all users
  • Comprehensive knowledge base and FAQs
  • Educational resources through blogs and video tutorials

While Xero offers more immediate support options like phone and live chat, Wave relies primarily on email support. However, both platforms provide ample self-service resources to help users navigate and utilize their software effectively.

Software Integrations

Integrations with other software tools can significantly enhance the functionality of accounting software.

Xero excels in this area, offering integrations with over 800 third-party apps, including payment processors, e-commerce platforms, CRM systems, and project management tools. Notable integrations include:

Wave provides integrations with essential tools, though the selection is more limited compared to Xero. Key integrations include:

While Xero offers a broader range of integrations with more advanced features, Wave's integrations are designed to cover the essential needs of small businesses, ensuring seamless data flow between different platforms.

Security and Data Protection

Protecting sensitive financial data is paramount for any business.

Xero employs industry-leading security measures, including:

  • Two-factor authentication (2FA)
  • Data encryption in transit and at rest
  • Regular security audits and ISO 27001 certification
  • Granular user access controls

Wave also prioritizes security with features such as:

  • Encryption for data in transit and at rest
  • Secure data centers with regular security assessments
  • Dedicated security teams monitoring for potential threats
  • Single sign-on (SSO) capabilities through integrations

Both platforms adhere to strict security standards to ensure that user data is protected against unauthorized access and breaches. Xero's ISO 27001 certification underscores its commitment to information security, while Wave maintains robust security protocols to safeguard its users' financial information.

Pros and Cons of Xero and Wave

Pros and Cons of Using Xero for Small Business Accounting

Pros:

  • Comprehensive feature set catering to diverse accounting needs
  • User-friendly and customizable interface
  • Extensive integrations with over 800 third-party apps
  • Strong security measures and ISO 27001 certification
  • 24/7 customer support options

Cons:

  • Higher-priced plans may be challenging for some startups
  • Complex features might require a learning curve for new users
  • Potential for overwhelming dashboards with too much information

Pros and Cons of Using Wave for Small Business Accounting

Pros:

  • Free core accounting features, ideal for tight budgets
  • Simple and straightforward interface
  • Essential integrations with key tools like Shopify and PayPal
  • Mobile apps available for both iOS and Android
  • No hidden fees or mandatory subscriptions

Cons:

  • Limited advanced features compared to competitors
  • Customer support is primarily email-based, lacking immediate assistance
  • Additional costs for payroll and payment processing services
  • Fewer integrations and less customization available

Success Stories: Small Businesses Using Xero and Wave

Small Businesses Using Xero for Accounting

Lady Yum, a boutique bakery based in Washington State, utilizes Xero to manage its finances and inventory. By leveraging Xero's comprehensive reporting and inventory tracking features, Lady Yum gained better visibility into their financial performance, enabling data-driven decisions that boosted profitability by 15% over the past year.

Small Businesses Using Wave for Accounting

Human Factors International, a consulting firm, relies on Wave for its accounting needs. The firm appreciates Wave’s ease of use and cost-effectiveness, allowing them to allocate more resources to client services. Wave's seamless expense tracking and invoicing features have streamlined their financial operations, contributing to a 10% increase in operational efficiency.

Conclusion: Making the Right Choice for Your Small Business

Choosing between Xero and Wave hinges on your small business’s specific needs, budget, and growth plans. If your business requires a robust, feature-rich accounting solution with extensive integrations and scalability, Xero is the superior choice despite its higher cost. On the other hand, if you’re a startup or a small business operating on a tight budget, Wave offers essential accounting functionalities at no cost, making it an excellent option for managing basic financial tasks.

Consider factors such as the complexity of your accounting needs, the importance of customer support, desired integrations, and your budget when making your decision. Both platforms have proven track records of helping small businesses manage their finances effectively, ensuring that whichever you choose will support your business’s financial health and growth.

About the Author

Anthony Robinson is the CEO of ShipScience, a pioneering company dedicated to helping e-commerce leaders optimize their shipping decisions, reduce costs, and automate tedious processes. With a Bachelors Degree in Economics from Stanford University, Anthony brings over two decades of expertise in logistics, business development, and operational efficiency to the table.
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