Anthony Robinson

Founder & CEO of ShipScience
Anthony Robinson is the CEO of ShipScience, a pioneering company dedicated to helping e-commerce leaders optimize their shipping decisions, reduce costs, and automate tedious shipping processes. With a Bachelor of Science in Economics from Stanford University, Anthony brings over two decades of expertise in logistics, business development, and operational efficiency to the table.

In 2003, Anthony founded Relectric.com, the first online marketplace for aftermarket industrial electrical parts. Managing logistics for Relectric.com as it scaled to over seven figures in UPS spend provided him with firsthand experience in overcoming complex shipping challenges. This invaluable experience ignited his passion for solving logistics problems and seamlessly transitioned into the creation of ShipScience in 2018.

Since founding ShipScience, Anthony has empowered numerous e-commerce businesses to navigate the complexities of parcel shipping through data-driven insights and innovative solutions. His leadership extends beyond ShipScience, having co-founded and exited Robly.com and served on advisory boards at Ciye and RESA Power, showcasing his commitment to driving corporate growth and enhancing operational strategies.  In 2023, Robinson authored the book Ship Smarter to help scaling businesses manage their logistics challenges.

Anthony is passionate about leveraging technology to streamline supply chains and improve customer experiences in the last mile. When he’s not strategizing shipping solutions, he enjoys connecting with industry leaders, exploring the latest trends in e-commerce and logistics, and spending quality time with his family.

Connect with Anthony on LinkedIn to learn more about his work and insights on optimizing shipping for e-commerce businesses.

Articles by Anthony:

May 27, 2023
Understanding Shipping Delays: What to Expect and What to Do

Shipping delays frustrate online shoppers due to logistics issues, adverse weather, customs regulations, and global events like COVID-19. This comprehensive guide delves into these challenges and offers effective strategies such as shipment tracking, clear communication, and advanced planning. Learn how businesses and consumers can navigate and mitigate delays to ensure timely deliveries and maintain customer satisfaction.

Read More
May 27, 2023
How to Connect With Your Ecommerce Demographic: A Step-by-Step Guide

Unlock ecommerce success by deeply understanding your audience. Identify customer demographics and shopping behaviors through market research and analytics. Develop detailed buyer personas and a compelling value proposition to differentiate your brand. Build trust with genuine reviews and secure transactions. Implement effective content, social media, and personalized strategies while providing exceptional customer service and continuously analyzing data to drive growth and satisfaction.

Read More
May 27, 2023
How to Keep Free Shipping Affordable for Your Online Business

Offering free shipping is essential for online retailers to attract and retain customers, enhance loyalty, and reduce cart abandonment. It drives sales and provides a competitive advantage, though it may affect profit margins. Effective strategies include managing shipping costs, optimizing packaging, setting minimum order values, and clear policy communication. Balancing customer expectations with profitability ensures sustainable business growth.

Read More
May 27, 2023
How to Get Started Selling on Amazon: A Step-by-Step Guide

Kickstart your online business with our comprehensive step-by-step guide to selling on Amazon. Explore Amazon’s vast customer base, streamlined fulfillment services, and valuable data insights. Learn to set up your seller account, conduct effective product research, optimize listings, manage inventory, implement competitive pricing and advertising strategies, enhance customer service, avoid common mistakes, and successfully scale your Amazon business.

Read More
May 27, 2023
How to Deal With Hot Weather When Shipping: Tips and Strategies

High summer temperatures can jeopardize shipping operations, affecting product quality and supply chain efficiency. From spoilage of perishables to damaged containers, the risks are significant. This guide explores the dangers of hot weather in shipping and offers proactive strategies—like optimal packaging, real-time monitoring, and effective planning—to safeguard your goods and ensure reliable deliveries even in the heat.

Read More
May 27, 2023
Key Roles for Young Ecommerce Companies: What You Need to Know

Establishing clear roles in ecommerce startups streamlines operations, enhances efficiency, and fosters a cohesive work environment. By defining responsibilities, businesses align team members with company objectives, attract and retain top talent, identify skill gaps, and leverage technology effectively. Investing in key roles ensures long-term growth and competitiveness in the dynamic ecommerce landscape.

Read More
May 27, 2023
What to Look for When Choosing a Fulfillment Center

Selecting the ideal fulfillment center can transform your eCommerce business. Key considerations include location, warehouse capacity, technology, security, shipping options, and costs. Outsourcing to 3PL, FBA, or dedicated centers streamlines operations, ensures timely deliveries, and boosts customer satisfaction. Make an informed choice to support growth and enhance efficiency.

Read More
May 27, 2023
7 Ways to Save on Shipping Costs

Discover seven effective strategies to reduce shipping costs and boost your business's profitability. From negotiating with carriers and utilizing regional services to optimizing packaging, leveraging shipping calculators, offering free shipping, and implementing dropshipping, these proven methods streamline expenses. Enhance customer satisfaction while significantly lowering overall shipping costs and maintaining competitiveness in the market.

Read More
May 27, 2023
How to Maximize Your Experience Selling on Amazon

Unlock your Amazon selling potential with this comprehensive guide. From setting up your seller account and optimizing product listings to leveraging advertising tools and managing inventory, discover essential strategies to navigate the competitive marketplace. Learn how to maximize visibility, enhance customer satisfaction, and scale your business for long-term success on Amazon’s vast, global platform.

Read More
May 27, 2023
In-House vs Outsourcing Fulfillment: Which Option is Best for Your Business?

Deciding between in-house and outsourced fulfillment is vital for your business’s efficiency and customer satisfaction. This guide delves into the pros and cons of each option, including costs, control, scalability, and technology. With insights from case studies and key decision factors, discover the best fulfillment strategy to drive your company’s growth and profitability.

Read More
Revolutionize your parcel shipping strategy.
Get a free analysis
© Copyright 2024 ShipScience.com. All Rights Reserved.  Terms of Use  |  Privacy
All other trademarks and copyrights are the property of their respective owners.