Anthony Robinson

Technical Author
Anthony Robinson is the CEO of ShipScience, a pioneering company dedicated to helping e-commerce leaders optimize their shipping decisions, reduce costs, and automate tedious processes. With a Bachelor of Science in Economics from Stanford University, Anthony brings over two decades of expertise in logistics, business development, and operational efficiency to the table.

In 2003, Anthony founded Relectric.com, the first online marketplace for aftermarket industrial electrical parts. Managing logistics for Relectric.com as it scaled to over seven figures in UPS spend provided him with firsthand experience in overcoming complex shipping challenges. This invaluable experience ignited his passion for solving logistics problems and seamlessly transitioned into the creation of ShipScience in 2018.

Since founding ShipScience, Anthony has empowered numerous e-commerce businesses to navigate the complexities of parcel shipping through data-driven insights and innovative solutions. His leadership extends beyond ShipScience, having co-founded and exited Robly.com and served on advisory boards at Ciye and RESA Power, showcasing his commitment to driving corporate growth and enhancing operational strategies.  In 2023, Robinson authored the book Ship Smarter to help scaling businesses manage their logistics challenges.

Anthony is passionate about leveraging technology to streamline supply chains and improve customer experiences in the last mile. When he’s not strategizing shipping solutions, he enjoys connecting with industry leaders, exploring the latest trends in e-commerce and logistics, and spending quality time with his family.

Connect with Anthony on LinkedIn to learn more about his work and insights on optimizing shipping for e-commerce businesses.

Articles by Anthony:

May 8, 2023
Identifying Strategic Partnerships and Collaborations to Overcome E-Commerce Challenges

Navigate the competitive e-commerce landscape by forming strategic partnerships and collaborations. This blog explores how leveraging complementary strengths, expanding customer bases, and sharing expertise can overcome challenges like fierce competition and evolving technology. Learn to identify ideal partners, adopt best practices, and avoid common pitfalls through real-world examples, ensuring your business thrives.

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May 8, 2023
Staying Ahead of the Curve: Overcoming E-commerce Challenges and Industry Trends

Navigate the dynamic e-commerce landscape by addressing key challenges like payment and security concerns, brand visibility, and inventory management. Stay competitive by leveraging data analytics and emerging technologies such as AI and voice commerce. Embrace industry trends like sustainability and mobile optimization to drive growth, enhance user experience, and build lasting customer loyalty.

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May 8, 2023
Overcoming E-commerce Challenges: Implementing Effective Pricing Strategies

Unlock e-commerce success with strategic pricing! Discover how effective pricing strategies can attract customers, boost sales, and maximize profits. Learn to navigate dynamic pricing, leverage data analysis, monitor competitors, and manage discounts smartly. Embrace AI-driven tools and stay ahead of market trends to overcome pricing challenges and ensure your online business thrives.

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May 8, 2023
Overcoming E-commerce Challenges to Improve Customer Experience

In today’s competitive e-commerce landscape, delivering exceptional customer experience is vital. This blog explores common challenges like technical issues and inventory management, providing strategies such as personalization, leveraging technology, and effective communication. By addressing these hurdles, businesses can create seamless, engaging shopping environments that enhance customer satisfaction, loyalty, and drive sales.

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May 8, 2023
Overcoming E-commerce Challenges to Strengthen Brand Positioning

In the digital age, e-commerce is essential for strengthening brand positioning. This blog explores challenges like building customer trust, optimizing user experience, managing inventory, and differentiating your brand in a crowded market. It offers strategies such as secure payments, responsive design, social media engagement, and data-driven decisions to enhance your market presence and drive growth.

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May 8, 2023
Overcoming E-Commerce Challenges: Attracting and Retaining Top Talent

Success in e-commerce relies on attracting and retaining top talent amidst fierce competition. This article delves into unique hiring challenges and offers practical strategies, including competitive compensation, fostering a positive company culture, investing in training, leveraging technology and social media for recruitment, and enhancing employee engagement. Master these tactics to secure the best professionals and drive business growth.

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May 8, 2023
Overcoming E-commerce Challenges: Developing a Scalable Business Model

Navigate the competitive e-commerce landscape by developing a scalable business model. This guide explores key strategies including crafting a unique value proposition, choosing the right platform, optimizing website design, and implementing robust customer service. Learn how to leverage data analytics, build a strong brand identity, and stay ahead of industry trends to ensure your online business remains profitable and resilient.

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May 8, 2023
Overcoming E-Commerce Challenges When Expanding Into New Markets

Expanding your e-commerce into new markets offers growth but brings unique challenges. This guide covers key strategies like understanding local consumer behaviors, adapting to cultural and language differences, complying with regional regulations, building customer trust, optimizing payment and shipping, leveraging social media, and efficiently scaling operations to ensure sustainable success across diverse markets.

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May 8, 2023
Navigating E-commerce Challenges: Building Long-Term Customer Relationships

In the competitive e-commerce landscape, building long-term customer relationships is key to sustained success. This blog explores strategies like exceptional customer service, personalized experiences, effective use of social media, and loyalty programs to retain customers. Learn how addressing challenges with technology and adapting to changing needs can foster loyalty and drive repeat business in the digital marketplace.

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May 8, 2023
Exploring the E-commerce Challenges of Technological Innovation and Digital Transformation

Technological innovation and digital transformation are reshaping e-commerce, offering personalized experiences, efficient supply chains, and global reach. However, businesses face challenges like high costs, complexity, and maintaining security. Embracing AI, mobile optimization, and agile strategies can help overcome these hurdles. Successfully navigating these changes enables online retailers to thrive in a competitive digital landscape.

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