Anthony Robinson

Founder & CEO of ShipScience
Anthony Robinson is the CEO of ShipScience, a pioneering company dedicated to helping e-commerce leaders optimize their shipping decisions, reduce costs, and automate tedious shipping processes. With a Bachelor of Science in Economics from Stanford University, Anthony brings over two decades of expertise in logistics, business development, and operational efficiency to the table.

In 2003, Anthony founded Relectric.com, the first online marketplace for aftermarket industrial electrical parts. Managing logistics for Relectric.com as it scaled to over seven figures in UPS spend provided him with firsthand experience in overcoming complex shipping challenges. This invaluable experience ignited his passion for solving logistics problems and seamlessly transitioned into the creation of ShipScience in 2018.

Since founding ShipScience, Anthony has empowered numerous e-commerce businesses to navigate the complexities of parcel shipping through data-driven insights and innovative solutions. His leadership extends beyond ShipScience, having co-founded and exited Robly.com and served on advisory boards at Ciye and RESA Power, showcasing his commitment to driving corporate growth and enhancing operational strategies.  In 2023, Robinson authored the book Ship Smarter to help scaling businesses manage their logistics challenges.

Anthony is passionate about leveraging technology to streamline supply chains and improve customer experiences in the last mile. When he’s not strategizing shipping solutions, he enjoys connecting with industry leaders, exploring the latest trends in e-commerce and logistics, and spending quality time with his family.

Connect with Anthony on LinkedIn to learn more about his work and insights on optimizing shipping for e-commerce businesses.

Articles by Anthony:

May 8, 2023
Navigating E-Commerce Challenges: Strategies for Shipping and Fulfillment

Discover effective strategies to overcome e-commerce shipping and fulfillment challenges. This guide explores partnering with 3PLs, leveraging technology, managing costs, ensuring accuracy, and enhancing customer service. Learn how to streamline processes, negotiate better rates, handle returns, and balance speed, cost, and quality to deliver exceptional customer experiences and thrive in the competitive online marketplace.

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May 8, 2023
Overcoming E-commerce Challenges: Product Assortment and Merchandising

Mastering e-commerce requires overcoming key challenges in product assortment and merchandising. By leveraging data analytics, retailers can optimize product variety to meet customer demands without overstocking or diluting their brand. Effective merchandising strategies, including personalized recommendations and high-quality visuals, drive sales, enhance customer experience, and ensure long-term success in a competitive online marketplace.

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May 8, 2023
Overcoming E-commerce Challenges: Market Research and Competitive Analysis

Unlock e-commerce success by mastering market research and competitive analysis. Gain deep insights into consumer behavior, optimize pricing strategies, and perform effective SWOT analyses. Identify market trends, analyze competitors, and implement data-driven improvements to enhance customer experience and drive sustainable growth. Stay ahead in the dynamic digital marketplace with ongoing research and strategic adaptation.

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May 8, 2023
Overcoming E-Commerce Challenges Through A/B Testing and Experimentation

Transform your e-commerce business with A/B testing and experimentation. Discover how to optimize conversion rates, understand customer behavior, and overcome challenges like cart abandonment and mobile optimization. Follow best practices, avoid common pitfalls, and employ data-driven strategies to stay competitive. Boost revenue and enhance user experience by systematically testing and refining your online store today.

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May 8, 2023
Exploring E-commerce Challenges: Pricing Strategies

Success in e-commerce hinges on effective pricing strategies amidst fierce competition. This article explores key challenges like competitive pricing, understanding cost of goods sold, dynamic and psychological pricing tactics, and tailored strategies for diverse customer segments. It emphasizes balancing profit margins with customer satisfaction through quality, strategic discounts, and continuous price optimization to thrive in the evolving market.

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May 8, 2023
Exploring E-Commerce Challenges: Cross-Selling and Upselling Techniques

Unlock e-commerce success with cross-selling and upselling strategies. Discover effective techniques like personalized recommendations, product bundling, and AI-powered tools to boost sales and revenue. Learn how to overcome implementation challenges, enhance customer satisfaction, and gain valuable insights. Master best practices and ethical approaches to elevate your online business and achieve sustainable growth.

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May 8, 2023
Navigating E-Commerce Challenges: Sales Promotions and Discounts

Boost your e-commerce success by mastering sales promotions and discounts. Discover strategies to select the right offers, align them with your brand, and measure their effectiveness. Learn to overcome common challenges, enhance customer loyalty, and leverage social media for maximum impact. Avoid common pitfalls and stay ahead of competitors with our comprehensive guide.

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May 8, 2023
Overcoming E-Commerce Challenges with Customer Loyalty Programs

Discover how customer loyalty programs can transform your E-commerce business by boosting retention, reducing cart abandonment, and setting you apart from competitors. Learn strategies for creating effective programs, leveraging data for personalization, and utilizing technology to enhance customer relationships. Explore successful examples and tips to maintain long-term loyalty, ensuring sustainable growth and profitability.

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May 8, 2023
Exploring the Challenges of Affiliate Marketing and Referral Programs in E-commerce

As e-commerce expands, affiliate marketing and referral programs are vital strategies to attract customers and boost sales. These methods successfully increase reach and revenue but also present challenges like fraud, conflicts of interest, and influencer management. This article explores the benefits, risks, best practices, and future trends in affiliate and referral marketing for online businesses.

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May 8, 2023
Overcoming E-Commerce Challenges: Mobile Marketing and Optimization

Boost your e-commerce success by mastering mobile optimization and marketing. Learn strategies like responsive design, fast-loading pages, streamlined checkout, personalized campaigns, engaging social media, and effective push notifications. Overcome mobile challenges, leverage data insights, and implement best practices to increase conversions and thrive in today’s mobile-first marketplace.

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