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Anthony Robinson

Founder & CEO of ShipScience
Anthony Robinson is the CEO of ShipScience, a pioneering company dedicated to helping e-commerce leaders optimize their shipping decisions, reduce costs, and automate tedious shipping processes. With a Bachelor of Science in Economics from Stanford University, Anthony brings over two decades of expertise in logistics, business development, and operational efficiency to the table.

In 2003, Anthony founded Relectric.com, the first online marketplace for aftermarket industrial electrical parts. Managing logistics for Relectric.com as it scaled to over seven figures in UPS spend provided him with firsthand experience in overcoming complex shipping challenges. This invaluable experience ignited his passion for solving logistics problems and seamlessly transitioned into the creation of ShipScience in 2018.

Since founding ShipScience, Anthony has empowered numerous e-commerce businesses to navigate the complexities of parcel shipping through data-driven insights and innovative solutions. His leadership extends beyond ShipScience, having co-founded and exited Robly.com and served on advisory boards at Ciye and RESA Power, showcasing his commitment to driving corporate growth and enhancing operational strategies.  In 2023, Robinson authored the book Ship Smarter to help scaling businesses manage their logistics challenges.

Anthony is passionate about leveraging technology to streamline supply chains and improve customer experiences in the last mile. When he’s not strategizing shipping solutions, he enjoys connecting with industry leaders, exploring the latest trends in e-commerce and logistics, and spending quality time with his family.

Connect with Anthony on LinkedIn to learn more about his work and insights on optimizing shipping for e-commerce businesses.

Articles by Anthony:

May 14, 2023
Understanding Direct Fulfillment: A Comprehensive Guide

Direct fulfillment streamlines your supply chain by shipping products directly from manufacturers to customers, eliminating intermediaries. This approach reduces order processing time by up to 30%, cuts costs, and enhances customer satisfaction. With greater control over inventory and personalized service, businesses can swiftly respond to market demands, driving loyalty and repeat business. Embrace direct fulfillment for efficient operations.

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May 14, 2023
Unpacking the Anatomy of an Unboxing Experience

Discover how the unboxing experience shapes brand perception and boosts customer loyalty. From visually appealing, easy-to-open packaging to personalized touches and sustainable materials, every detail matters. Learn the psychology behind unboxing, best practices, and innovative trends that drive excitement and repeat purchases. Elevate your brand by crafting memorable unboxing moments that delight and engage consumers.

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May 14, 2023
The Ultimate Guide to Reverse Logistics

Explore the ultimate guide to reverse logistics, a strategic process managing product returns, refurbishment, and recycling. Learn how it reduces operational costs by up to 30%, minimizes waste, and enhances customer satisfaction. Discover best practices, embrace sustainable strategies, and leverage advanced technologies to optimize your supply chain, support a circular economy, and drive business profitability.

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May 14, 2023
The Ultimate Guide to Pick and Pack Methods

Master your order fulfillment with our Ultimate Guide to Pick and Pack Methods. Discover techniques like discrete, batch, zone, wave, and robotics picking, each offering unique advantages and challenges. Learn how to choose the best method for your business, optimize efficiency, reduce costs, and enhance customer satisfaction. Ideal for e-commerce and retail success.

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May 14, 2023
The Ultimate Guide to International Ecommerce

Unlock global growth with our Ultimate Guide to International Ecommerce. Discover key strategies for market research, selecting the right platform, effective localization, seamless payment gateways, efficient shipping logistics, and navigating customs and taxes. Learn how to tailor marketing, provide exceptional customer support, respect cultural differences, ensure legal compliance, and measure success to establish a thriving global online presence.

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May 14, 2023
The Ultimate Guide to Ecommerce Packaging

Discover essential strategies for ecommerce packaging success in our ultimate guide. Learn why high-quality, sustainable packaging is crucial for brand trust, customer retention, and cost savings. Explore various packaging types, customization tips, and innovative trends to enhance your online business's unboxing experience, boost your reputation, and thrive in the competitive digital marketplace.

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May 14, 2023
Get Your Products Delivered in Two Days with Two-Day Shipping

Experience the benefits of two-day shipping and elevate your online shopping experience. Enjoy fast, convenient, and often free delivery with top services like Amazon Prime and Walmart+. Learn how two-day shipping works, select the best provider for your needs, and maximize your subscription benefits while understanding the environmental and future trends of expedited delivery.

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May 14, 2023
Uncovering the Truth About Inventory Management

Master inventory management to boost your business's efficiency and profitability. Discover essential strategies, avoid common pitfalls, leverage the latest technologies, and optimize your supply chain. From accurate tracking and demand forecasting to sustainable practices and resilient planning, this comprehensive guide equips you with the tools and insights needed for sustained success in today’s competitive market.

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May 14, 2023
Uncovering the Truth About Fulfillment Center Work

Fulfillment centers are the backbone of e-commerce, efficiently storing, packing, and shipping products with advanced technology and automation. While offering growth opportunities and essential roles in customer satisfaction, workers face physical and mental demands, safety challenges, and wage disparities. Balancing technology with human employment and fostering supportive environments are crucial for industry success.

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May 14, 2023
Calculating the Total Cost to Deliver Your Goods

Accurately calculating delivery costs is essential for business profitability. This comprehensive guide delves into key factors affecting expenses, including distance, weight, shipment type, transportation mode, and customs regulations. Learn effective strategies to optimize shipping, negotiate with carriers, leverage technology, and manage unexpected costs to maintain healthy margins and enhance operational efficiency.

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