Anthony Robinson

Founder & CEO of ShipScience
Anthony Robinson is the CEO of ShipScience, a pioneering company dedicated to helping e-commerce leaders optimize their shipping decisions, reduce costs, and automate tedious shipping processes. With a Bachelor of Science in Economics from Stanford University, Anthony brings over two decades of expertise in logistics, business development, and operational efficiency to the table.

In 2003, Anthony founded Relectric.com, the first online marketplace for aftermarket industrial electrical parts. Managing logistics for Relectric.com as it scaled to over seven figures in UPS spend provided him with firsthand experience in overcoming complex shipping challenges. This invaluable experience ignited his passion for solving logistics problems and seamlessly transitioned into the creation of ShipScience in 2018.

Since founding ShipScience, Anthony has empowered numerous e-commerce businesses to navigate the complexities of parcel shipping through data-driven insights and innovative solutions. His leadership extends beyond ShipScience, having co-founded and exited Robly.com and served on advisory boards at Ciye and RESA Power, showcasing his commitment to driving corporate growth and enhancing operational strategies.  In 2023, Robinson authored the book Ship Smarter to help scaling businesses manage their logistics challenges.

Anthony is passionate about leveraging technology to streamline supply chains and improve customer experiences in the last mile. When he’s not strategizing shipping solutions, he enjoys connecting with industry leaders, exploring the latest trends in e-commerce and logistics, and spending quality time with his family.

Connect with Anthony on LinkedIn to learn more about his work and insights on optimizing shipping for e-commerce businesses.

Articles by Anthony:

May 8, 2023
Navigating E-Commerce Challenges: Strategies for Shipping and Fulfillment

Mastering e-commerce shipping and fulfillment is vital for online business success. This comprehensive guide addresses key challenges like cost management, delivery speed, accuracy, and customer service. It offers effective strategies for selecting and managing fulfillment partners, optimizing inventory and packaging processes, leveraging automation and technology, and enhancing customer experience, ensuring profitability and competitive advantage.

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May 8, 2023
Overcoming E-commerce Challenges: Product Assortment and Merchandising

Unlock e-commerce success by mastering product assortment. Learn to balance variety and focus, manage inventory effectively, and navigate consumer demand. Discover strategies like leveraging customer feedback, personalized recommendations, data analytics, and innovative merchandising techniques. Enhance your product lineup, drive sales, boost loyalty, and stay ahead in the competitive online marketplace with data-driven decisions.

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May 8, 2023
Overcoming E-commerce Challenges: Market Research and Competitive Analysis

In the competitive e-commerce landscape, market research is vital for understanding trends and consumer behavior. It empowers businesses to tailor strategies, innovate, and stay ahead of rivals. By analyzing customer preferences and competitors, companies can make informed decisions, enhance offerings, and drive sustainable growth. Continuous research ensures agility and a lasting competitive edge.

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May 8, 2023
Overcoming E-Commerce Challenges Through A/B Testing and Experimentation

A/B testing is essential for optimizing conversion rates in the competitive e-commerce landscape. By comparing different web page variations, businesses make data-driven decisions to enhance user engagement, reduce cart abandonment, and improve mobile experiences. Implement best practices, avoid common pitfalls, and leverage future trends to stay ahead and significantly boost online sales effectively.

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May 8, 2023
Exploring E-commerce Challenges: Pricing Strategies

Effective pricing strategies are crucial in the $6.3 trillion e-commerce market, impacting demand, profits, and growth. By balancing competition, target markets, and costs, businesses can employ dynamic, psychological, and data-driven tactics. Optimizing pricing through techniques like A/B testing and embracing future trends ensures competitiveness and sustainable profitability in the evolving digital landscape.

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May 8, 2023
Exploring E-Commerce Challenges: Cross-Selling and Upselling Techniques

Maximize your e-commerce success with effective cross-selling and upselling techniques. Discover how offering complementary products and premium upgrades can boost average order value, enhance customer satisfaction, and outshine competitors. Learn practical strategies, overcome common challenges, and leverage AI-driven personalization to elevate your sales and foster lasting customer loyalty.

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May 8, 2023
Navigating E-Commerce Challenges: Sales Promotions and Discounts

In the competitive e-commerce landscape, strategic sales promotions and discounts are essential for boosting visibility, driving sales, and fostering customer loyalty. From percentage discounts and BOGO offers to personalized and timely campaigns, businesses must balance attractive deals with brand integrity. Effective implementation, tracking ROI, and leveraging data-driven insights ensure sustained growth and engagement.

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May 8, 2023
Overcoming E-Commerce Challenges with Customer Loyalty Programs

In the competitive e-commerce landscape, customer loyalty programs are essential for retaining customers and driving sustained growth. By fostering long-term relationships, enhancing satisfaction, and encouraging repeat business, these programs address key challenges like high churn rates and cart abandonment. Implementing effective loyalty strategies boosts customer lifetime value, ensuring a thriving and profitable online business.

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May 8, 2023
Exploring the Challenges of Affiliate Marketing and Referral Programs in E-commerce

Explore the challenges and opportunities of affiliate marketing and referral programs in e-commerce. This comprehensive guide covers benefits like increased reach and cost-effectiveness, as well as risks such as fraud and brand reputation issues. Learn effective strategies, the role of influencers, legal considerations, and future trends to maximize your marketing efforts and drive sales growth.

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May 8, 2023
Overcoming E-Commerce Challenges: Mobile Marketing and Optimization

Unlock e-commerce success by mastering mobile optimization and marketing. Learn how responsive design, fast loading times, and seamless checkout enhance user experience. Overcome challenges like limited screen space and diverse devices with personalized strategies. Utilize mobile-friendly emails, push notifications, and social media to drive sales and engagement in today’s digital age.

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