Anthony Robinson

Founder & CEO of ShipScience
Anthony Robinson is the CEO of ShipScience, a pioneering company dedicated to helping e-commerce leaders optimize their shipping decisions, reduce costs, and automate tedious shipping processes. With a Bachelor of Science in Economics from Stanford University, Anthony brings over two decades of expertise in logistics, business development, and operational efficiency to the table.

In 2003, Anthony founded Relectric.com, the first online marketplace for aftermarket industrial electrical parts. Managing logistics for Relectric.com as it scaled to over seven figures in UPS spend provided him with firsthand experience in overcoming complex shipping challenges. This invaluable experience ignited his passion for solving logistics problems and seamlessly transitioned into the creation of ShipScience in 2018.

Since founding ShipScience, Anthony has empowered numerous e-commerce businesses to navigate the complexities of parcel shipping through data-driven insights and innovative solutions. His leadership extends beyond ShipScience, having co-founded and exited Robly.com and served on advisory boards at Ciye and RESA Power, showcasing his commitment to driving corporate growth and enhancing operational strategies.  In 2023, Robinson authored the book Ship Smarter to help scaling businesses manage their logistics challenges.

Anthony is passionate about leveraging technology to streamline supply chains and improve customer experiences in the last mile. When he’s not strategizing shipping solutions, he enjoys connecting with industry leaders, exploring the latest trends in e-commerce and logistics, and spending quality time with his family.

Connect with Anthony on LinkedIn to learn more about his work and insights on optimizing shipping for e-commerce businesses.

Articles by Anthony:

February 18, 2023
Shipping Meat: Tips for Maintaining Quality and Safety During Transit

Discover essential strategies for shipping meat safely while maintaining quality and compliance. This comprehensive guide covers proper packaging for fresh and frozen products, effective temperature control, optimal shipping methods, regulatory adherence, and leveraging technology. Learn to prevent spoilage, ensure safety, and adopt sustainable practices to protect your business and satisfy customers.

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February 18, 2023
Keeping it Fresh: Tips for Shipping Perishables

Ensure your perishables arrive fresh with essential shipping tips. From selecting insulated packaging and clear labeling to choosing reliable carriers and monitoring temperatures, these best practices help prevent spoilage and waste. Plan ahead, communicate effectively with customers, and implement quality controls to maintain product integrity and boost satisfaction. Keep your shipments fresh and successful.

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February 17, 2023
Integrating Shopify Plus with Essential E-commerce Tools

Maximize your Shopify Plus potential by integrating essential e-commerce tools. Streamline operations and enhance customer experience with top email marketing platforms, efficient shipping solutions, robust customer service tools, seamless accounting software, effective inventory management, and advanced analytics. Discover how these integrations drive growth, boost conversions, and provide valuable business insights for your success.

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February 15, 2023
3PL vs 4PL: What’s the difference?

Discover the key differences between 3PL and 4PL providers in logistics. Learn how third-party logistics streamline transportation, warehousing, and order fulfillment, while fourth-party logistics offer comprehensive supply chain management and strategic planning. Understand the benefits, from cost savings to enhanced efficiency, and choose the right solution to optimize your business operations.

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February 9, 2023
Implement a Multi-Carrier Shipping Solution to Save Money on Ecommerce Shipping

In the competitive DTC e-commerce landscape, effectively managing shipping costs is essential for profitability and customer satisfaction. Implementing a multi-carrier shipping solution allows businesses to compare rates from multiple carriers like UPS, FedEx, and DHL, selecting the most cost-effective and reliable options. This not only reduces expenses but also enhances shipping efficiency and customer experience.

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February 9, 2023
Use a Shipping Cost Calculator to Reduce Ecommerce Shipping Costs

Shipping costs can consume up to 15% of ecommerce sales, eroding profits and lowering customer satisfaction. This blog delves into strategic methods to reduce these expenses, such as utilizing shipping cost calculators for real-time rate comparisons, optimizing package weight and dimensions, and selecting the most cost-effective carriers. Implement these strategies to enhance profitability and delight customers.

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February 9, 2023
Optimize Packaging for Cost Savings: A DTC E-commerce Guide

Effective packaging is crucial for DTC e-commerce success, balancing product protection with cost control. This guide explores strategies to select lightweight, eco-friendly materials, minimize package size, streamline processes, offer flexible customer options, regularly evaluate shipping rates, and leverage data-driven solutions. Optimize your packaging to boost profitability and enhance customer satisfaction.

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February 9, 2023
Cut E-commerce Costs by Maximizing Shipping Carrier Discounts

Effective shipping cost management drives e-commerce profitability and customer satisfaction. Discover strategies like negotiating carrier rates, choosing optimal carriers, utilizing online shipping tools, and implementing multi-carrier solutions. Learn to balance cost savings with service quality and leverage technology to optimize shipping processes, ensuring sustainable growth and competitive pricing for your online business.

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October 28, 2022
UPS 2023 GRI (General Rate Increase) Analysis

Discover insights from Mike Blair’s analysis of UPS’s 2023 General Rate Increase. Although UPS announced a 6.9% rise over 2022 rates, the actual impact may be significantly higher for some shippers. Learn about the subtle differences compared to FedEx’s recent increase and understand how these changes could affect your shipping costs.

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September 29, 2022
FedEx 2023 GRI (General Rate Increase) Analysis

Analyze FedEx's 2023 General Rate Increase of 6.9%, its impact on shipping costs, and discover strategies to mitigate higher expenses. Essential insights for businesses managing logistics.

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