Anthony Robinson

Founder & CEO of ShipScience
Anthony Robinson is the CEO of ShipScience, a pioneering company dedicated to helping e-commerce leaders optimize their shipping decisions, reduce costs, and automate tedious shipping processes. With a Bachelor of Science in Economics from Stanford University, Anthony brings over two decades of expertise in logistics, business development, and operational efficiency to the table.

In 2003, Anthony founded Relectric.com, the first online marketplace for aftermarket industrial electrical parts. Managing logistics for Relectric.com as it scaled to over seven figures in UPS spend provided him with firsthand experience in overcoming complex shipping challenges. This invaluable experience ignited his passion for solving logistics problems and seamlessly transitioned into the creation of ShipScience in 2018.

Since founding ShipScience, Anthony has empowered numerous e-commerce businesses to navigate the complexities of parcel shipping through data-driven insights and innovative solutions. His leadership extends beyond ShipScience, having co-founded and exited Robly.com and served on advisory boards at Ciye and RESA Power, showcasing his commitment to driving corporate growth and enhancing operational strategies.  In 2023, Robinson authored the book Ship Smarter to help scaling businesses manage their logistics challenges.

Anthony is passionate about leveraging technology to streamline supply chains and improve customer experiences in the last mile. When he’s not strategizing shipping solutions, he enjoys connecting with industry leaders, exploring the latest trends in e-commerce and logistics, and spending quality time with his family.

Connect with Anthony on LinkedIn to learn more about his work and insights on optimizing shipping for e-commerce businesses.

Articles by Anthony:

May 27, 2023
Women in Logistics: Fulfillment Services in 2023

Women are increasingly transforming the logistics industry in 2024, driving growth and innovation in fulfillment services. From inventory management to customer satisfaction, their roles enhance efficiency and foster diversity. Despite challenges like the gender pay gap and underrepresentation in leadership, initiatives such as mentorship and skill development are empowering women to shape a more inclusive, sustainable, and technologically advanced supply chain.

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May 27, 2023
Direct Fulfillment vs Amazon Direct Fulfillment: A Comparison

Choosing the right order fulfillment model is critical for online business's success. Direct Fulfillment offers complete control and customization, while Amazon Direct Fulfillment provides access to Amazon's vast network and reduced costs. Understand their pros and cons, cost implications, and impact on customer experience to make an informed decision that aligns with your business goals.

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May 27, 2023
Preparing for Black Friday and Cyber Monday: A Comprehensive Checklist for Ecommerce

Black Friday and Cyber Monday are crucial for ecommerce, kickstarting the holiday season with billions in sales. These events boost revenue, attract new customers, and build brand loyalty. Success requires strategic planning, including analyzing past performance, market research, comprehensive marketing, optimized online stores, effective inventory management, and robust cybersecurity to maximize sales and foster long-term growth.

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May 27, 2023
7 Reasons to Outsource Inventory Fulfillment to a 3PL Order Fulfillment Center

Outsourcing inventory fulfillment to a 3PL empowers e-commerce businesses to concentrate on core activities like marketing and product development. It delivers significant cost savings, streamlined inventory management, and enhanced shipping performance. With scalability, access to advanced technology, and improved customer satisfaction, partnering with the right 3PL drives growth and ensures long-term success.

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May 27, 2023
Floor Loaded Shipping vs Palletized Shipping: Which is Best for Ecommerce Businesses Using 3PL Shipping Services?

Optimize your ecommerce 3PL strategy by choosing between floor loaded and palletized shipping. Explore the advantages and challenges of each method, including cost-effectiveness, flexibility, protection, and efficiency. Our comprehensive guide covers key factors, cost comparisons, best practices, and expert strategies to enhance your shipping approach and boost operational efficiency.

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May 27, 2023
Maximizing Efficiency with Ecommerce Order Tracking, 3PL Fulfillment Center, and Shipping Carrier Solutions

Maximize your e-commerce success by effectively optimizing order fulfillment efficiency. Discover how real-time order tracking boosts customer satisfaction and reduces errors, select the ideal 3PL partner to streamline operations, and integrate reliable shipping carriers to cut costs. Leverage technology and data analytics to manage returns effectively and significantly enhance profit margins in a competitive market.

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May 27, 2023
Exploring 3PL Fulfillment Technology Solutions for Ecommerce Businesses and Fulfillment Centers

Discover how 3PL fulfillment technology revolutionizes ecommerce logistics. From real-time inventory management and seamless order processing to advanced analytics and AI-driven solutions, these technologies enhance efficiency, scalability, and customer satisfaction. Explore top providers like ShipBob and ShipMonk, and learn how implementing 3PL tech can optimize your supply chain and drive business growth.

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May 27, 2023
Optimizing Ecommerce Order Fulfillment Warehouse KPIs and Metrics: Essential Ecommerce Metrics and KPIs to Know

Unlock ecommerce success by mastering key warehouse KPIs and metrics. Learn how tracking order cycle time, inventory accuracy, and perfect order rate can streamline fulfillment, reduce costs, and boost customer satisfaction. Discover essential strategies and technology tools to optimize your order fulfillment process and elevate your online business.

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May 27, 2023
Ecommerce Merchant Guide Part 2: Growth Lessons, Inventory Shipping, and Order Fulfillment Tips from the Best 3PL for Ecommerce Peak Season

Master ecommerce peak seasons by leveraging third-party logistics (3PL) providers. Efficiently handle increased orders, reduce costs, and enhance customer satisfaction with expert logistics solutions. Discover strategic marketing, inventory management, and fulfillment strategies to boost sales and ensure seamless operations. Partner with reliable 3PLs to maintain your brand's reputation and drive sustainable growth during high-demand periods.

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May 27, 2023
Ecommerce Merchant Guide: Growth Lessons from Ecommerce Peak Season, Inventory Shipping and Order Fulfillment Tips from Best 3PL (Part 1)

Unlock ecommerce growth during peak seasons with this comprehensive guide. Discover expert strategies on inventory management, staffing, and order fulfillment. Learn to leverage data-driven insights, partner with reliable 3PL providers, and optimize customer communication to handle increased demand efficiently. Avoid common pitfalls and drive sustained growth by implementing key lessons from top industry success stories.

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