Anthony Robinson

Technical Author
Anthony Robinson is the CEO of ShipScience, a pioneering company dedicated to helping e-commerce leaders optimize their shipping decisions, reduce costs, and automate tedious processes. With a Bachelor of Science in Economics from Stanford University, Anthony brings over two decades of expertise in logistics, business development, and operational efficiency to the table.

In 2003, Anthony founded Relectric.com, the first online marketplace for aftermarket industrial electrical parts. Managing logistics for Relectric.com as it scaled to over seven figures in UPS spend provided him with firsthand experience in overcoming complex shipping challenges. This invaluable experience ignited his passion for solving logistics problems and seamlessly transitioned into the creation of ShipScience in 2018.

Since founding ShipScience, Anthony has empowered numerous e-commerce businesses to navigate the complexities of parcel shipping through data-driven insights and innovative solutions. His leadership extends beyond ShipScience, having co-founded and exited Robly.com and served on advisory boards at Ciye and RESA Power, showcasing his commitment to driving corporate growth and enhancing operational strategies.  In 2023, Robinson authored the book Ship Smarter to help scaling businesses manage their logistics challenges.

Anthony is passionate about leveraging technology to streamline supply chains and improve customer experiences in the last mile. When he’s not strategizing shipping solutions, he enjoys connecting with industry leaders, exploring the latest trends in e-commerce and logistics, and spending quality time with his family.

Connect with Anthony on LinkedIn to learn more about his work and insights on optimizing shipping for e-commerce businesses.

Articles by Anthony:

May 14, 2023
Get the Help You Need with Supplement Fulfillment

Discover how supplement fulfillment services can elevate your business by efficiently managing orders, ensuring product quality, and allowing you to focus on core activities. Learn the benefits of outsourcing, selecting the right fulfillment partner, and streamlining your process with expert tips. Unlock growth and enhance customer satisfaction with effective supplement order fulfillment.

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May 14, 2023
The Benefits of Superior Third Party Logistics

Discover how partnering with a superior third-party logistics (3PL) provider can transform your business. From cost savings and advanced technology to scalable solutions and enhanced customer satisfaction, outsourcing logistics allows you to focus on core competencies and drive growth. Learn why choosing the right 3PL is essential for optimizing your supply chain and boosting profitability.

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May 14, 2023
Reminder: Suez Canal Backup Plan Is Essential

The Suez Canal is vital for 12% of global trade, but the Ever Given blockage revealed its vulnerabilities. A robust backup plan is essential to ensure uninterrupted trade, mitigate economic losses, and enhance supply chain resilience. Diversifying trade routes and investing in alternatives like the Northern Sea Route are key strategies for global commerce stability.

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May 14, 2023
Maximizing Subscription Fulfillment for Improved Customer Satisfaction

Enhance customer satisfaction and loyalty by maximizing subscription fulfillment. This blog explores essential strategies for subscription-based businesses, including automated inventory management, reliable logistics partnerships, transparent communication, and personalized customer experiences. Learn to overcome common challenges, leverage advanced technologies, and align your fulfillment processes with customer expectations to drive business success in the expanding subscription market.

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May 14, 2023
A Comprehensive Guide to Starting a Subscription Ecommerce Business

Discover how to launch a thriving subscription ecommerce business with our comprehensive guide. Learn the benefits of recurring revenue, select the perfect products, conduct effective market research, build a strong brand, design appealing packaging, manage logistics, foster customer loyalty, and scale your operations. Avoid common pitfalls and ensure long-term success in the booming subscription market.

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May 14, 2023
Starting a 3PL: A Comprehensive Guide to Getting Started

Embark on your 3PL journey with our comprehensive guide. Discover essential steps like defining third-party logistics, identifying target markets, crafting a solid business plan, securing funding, selecting the right location, implementing advanced technologies, and building strong partnerships. Overcome industry challenges and position your 3PL for growth and profitability.

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May 14, 2023
Start Your Holiday Sales for 2023 Now to Maximize Your Profits

Maximize your 2023 holiday profits by planning early. Discover how early strategy development enhances product selection, creates comprehensive marketing plans, and reduces stress. Learn to craft effective campaigns, leverage social media, optimize your website, and track key metrics. Start now to boost revenue, lower costs, and ensure a successful holiday season.

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May 14, 2023
Unlocking the Benefits of a Specialty Fulfillment Center

Unlock the benefits of Specialty Fulfillment Centers for your business. These specialized facilities offer customized logistics solutions, efficient storage, distribution, and order management. By leveraging advanced technology and scalable operations, they enhance inventory accuracy, reduce costs, and accelerate shipping. Focus on growth and customer satisfaction while experts handle your unique fulfillment needs efficiently.

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May 14, 2023
Smart Cartonization: A Cost-Effective Solution Every Time

Unlock cost-effective solutions with smart cartonization, optimizing packaging and shipping to reduce expenses and improve efficiency. Businesses can save up to 20% on shipping costs, minimize packaging waste, and enhance customer satisfaction. Dive into implementation tips, success stories, and future trends that make smart cartonization essential for sustainable, profitable business growth.

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May 14, 2023
The Ultimate Small Business Resource Guide

Unlock success with our Ultimate Small Business Resource Guide! Whether you're launching or scaling, discover essential tips on goal-setting, financing, online presence, marketing, employee management, legalities, and more. Packed with strategies, tools, and expert insights, this comprehensive guide empowers entrepreneurs to navigate challenges and maximize profits effectively.

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