Anthony Robinson

Technical Author
Anthony Robinson is the CEO of ShipScience, a pioneering company dedicated to helping e-commerce leaders optimize their shipping decisions, reduce costs, and automate tedious processes. With a Bachelor of Science in Economics from Stanford University, Anthony brings over two decades of expertise in logistics, business development, and operational efficiency to the table.

In 2003, Anthony founded Relectric.com, the first online marketplace for aftermarket industrial electrical parts. Managing logistics for Relectric.com as it scaled to over seven figures in UPS spend provided him with firsthand experience in overcoming complex shipping challenges. This invaluable experience ignited his passion for solving logistics problems and seamlessly transitioned into the creation of ShipScience in 2018.

Since founding ShipScience, Anthony has empowered numerous e-commerce businesses to navigate the complexities of parcel shipping through data-driven insights and innovative solutions. His leadership extends beyond ShipScience, having co-founded and exited Robly.com and served on advisory boards at Ciye and RESA Power, showcasing his commitment to driving corporate growth and enhancing operational strategies.  In 2023, Robinson authored the book Ship Smarter to help scaling businesses manage their logistics challenges.

Anthony is passionate about leveraging technology to streamline supply chains and improve customer experiences in the last mile. When he’s not strategizing shipping solutions, he enjoys connecting with industry leaders, exploring the latest trends in e-commerce and logistics, and spending quality time with his family.

Connect with Anthony on LinkedIn to learn more about his work and insights on optimizing shipping for e-commerce businesses.

Articles by Anthony:

May 8, 2023
Streamlining Order Fulfillment and Logistics: Overcoming E-Commerce Challenges

Discover how to overcome e-commerce challenges by streamlining order fulfillment and logistics. Learn the importance of efficient processes, tackle common logistical hurdles, optimize your warehouse, leverage technology, manage inventory smartly, avoid common pitfalls, reduce shipping costs, and enhance customer satisfaction. Boost your online business’s efficiency and grow your brand in a competitive marketplace.

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May 8, 2023
Assessing the Return on Investment for New E-Commerce Initiatives: Challenges and Strategies

Unlock the secrets to maximizing your e-commerce success! Discover why measuring ROI is essential, the common challenges businesses face, and effective strategies to overcome them. From setting clear goals and tracking key metrics to leveraging powerful tools and data-driven decisions, this guide empowers you to boost profitability and stay competitive in the digital marketplace.

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May 8, 2023
Evaluating the Financial Impact of E-Commerce Marketing Campaigns: Challenges and Solutions

Unlock the secrets to maximizing your e-commerce success! This blog delves into evaluating the financial impact of marketing campaigns, addressing key challenges and offering effective solutions. Learn essential metrics, leverage powerful tools, and apply best practices to assess ROI. Optimize your strategies with data analytics and drive sustainable growth for your online business.

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May 8, 2023
Overcoming E-Commerce Challenges: Ensuring Tax Compliance

Ensuring tax compliance is vital for e-commerce businesses to avoid penalties and build customer trust. Navigating complex, evolving tax laws across states and countries presents significant challenges, including accurate tax collection and remittance. Utilizing tax compliance software, partnering with experts, and staying informed on regulations can streamline processes, safeguard your business, and foster a positive reputation.

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May 8, 2023
Navigating E-Commerce Challenges: Balancing Profitability and Growth

Navigating e-commerce demands balancing profitability and growth through strategic planning, effective marketing, and exceptional customer experience. Overcome challenges like high acquisition costs, inventory management, and cybersecurity by leveraging technology and data analytics. Stay competitive by embracing trends, optimizing supply chains, and diversifying revenue streams for sustained success.

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May 8, 2023
Overcoming E-Commerce Challenges: Managing Cash Flow and Financial Planning

Master cash flow management and financial planning to overcome e-commerce challenges. Explore strategies for tracking finances, optimizing inventory, reducing costs, and leveraging technology. Address payment processing issues, seasonal demands, and tax regulations. Set achievable goals and balance short-term obligations with long-term growth for sustainable success in your online business.

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May 8, 2023
Navigating Regulatory and Compliance Challenges: A Guide to Overcoming E-Commerce Challenges

Successfully operating an e-commerce business requires mastering the complex regulatory landscape. This guide addresses key compliance challenges—including data privacy, taxation, product safety, and intellectual property—and provides strategies to overcome them. Learn to implement robust security, leverage technology, and uphold ethical practices to avoid legal risks and ensure sustainable growth in the competitive online market.

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May 8, 2023
Overcoming E-Commerce Challenges to Ensure a Seamless Customer Experience

Navigate the complexities of e-commerce with our comprehensive guide. Discover key challenges like managing customer expectations, cybersecurity, and adapting to evolving technologies. Learn effective strategies to enhance customer experience, build trust, leverage technology, and balance costs. Ensure seamless operations, drive long-term success, and stay competitive by implementing best practices tailored for today’s digital marketplace.

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May 8, 2023
Overcoming E-Commerce Challenges with Data Analytics for Decision-Making

Overcoming e-commerce challenges like intense competition, customer retention, and inventory management is achievable through data analytics. By leveraging big data insights, businesses understand consumer behavior, optimize operations, enhance pricing strategies, and make informed, real-time decisions. Adopting a data-driven approach not only improves efficiency but also drives growth and significantly increases profitability in the digital marketplace.

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May 8, 2023
Identifying Effective Marketing Channels and Strategies to Overcome E-Commerce Challenges

Navigate the competitive e-commerce landscape by mastering key marketing channels and strategies. From social media and email campaigns to influencer collaborations and robust content plans, overcome challenges like payment processing and online presence. Understand your target audience, enhance customer engagement, and stay ahead with emerging trends to drive traffic, boost sales, and achieve long-term success.

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