Anthony Robinson

Technical Author
Anthony Robinson is the CEO of ShipScience, a pioneering company dedicated to helping e-commerce leaders optimize their shipping decisions, reduce costs, and automate tedious processes. With a Bachelor of Science in Economics from Stanford University, Anthony brings over two decades of expertise in logistics, business development, and operational efficiency to the table.

In 2003, Anthony founded Relectric.com, the first online marketplace for aftermarket industrial electrical parts. Managing logistics for Relectric.com as it scaled to over seven figures in UPS spend provided him with firsthand experience in overcoming complex shipping challenges. This invaluable experience ignited his passion for solving logistics problems and seamlessly transitioned into the creation of ShipScience in 2018.

Since founding ShipScience, Anthony has empowered numerous e-commerce businesses to navigate the complexities of parcel shipping through data-driven insights and innovative solutions. His leadership extends beyond ShipScience, having co-founded and exited Robly.com and served on advisory boards at Ciye and RESA Power, showcasing his commitment to driving corporate growth and enhancing operational strategies.  In 2023, Robinson authored the book Ship Smarter to help scaling businesses manage their logistics challenges.

Anthony is passionate about leveraging technology to streamline supply chains and improve customer experiences in the last mile. When he’s not strategizing shipping solutions, he enjoys connecting with industry leaders, exploring the latest trends in e-commerce and logistics, and spending quality time with his family.

Connect with Anthony on LinkedIn to learn more about his work and insights on optimizing shipping for e-commerce businesses.

Articles by Anthony:

May 8, 2023
Navigating E-commerce Challenges: Building Long-Term Customer Relationships

In the competitive e-commerce landscape, building long-term customer relationships is key to sustained success. This blog explores strategies like exceptional customer service, personalized experiences, effective use of social media, and loyalty programs to retain customers. Learn how addressing challenges with technology and adapting to changing needs can foster loyalty and drive repeat business in the digital marketplace.

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May 8, 2023
Exploring the E-commerce Challenges of Technological Innovation and Digital Transformation

Technological innovation and digital transformation are reshaping e-commerce, offering personalized experiences, efficient supply chains, and global reach. However, businesses face challenges like high costs, complexity, and maintaining security. Embracing AI, mobile optimization, and agile strategies can help overcome these hurdles. Successfully navigating these changes enables online retailers to thrive in a competitive digital landscape.

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May 8, 2023
Overcoming E-Commerce Challenges: How to Handle Customer Feedback and Reviews

Master the art of handling customer feedback and online reviews to enhance your e-commerce success. Discover the vital role feedback plays in building trust, increasing sales, and outpacing competitors. Learn effective strategies for encouraging reviews, managing negative feedback, leveraging social media, and implementing changes that boost customer satisfaction and strengthen your brand reputation.

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May 8, 2023
Understanding E-Commerce Challenges: KPIs and Performance Metrics

Discover the vital role of KPIs and performance metrics in addressing e-commerce challenges. Learn how tracking key indicators like conversion rates and customer lifetime value drives data-driven decisions, enhances customer experience, and boosts competitiveness. Explore tools, strategies, and industry benchmarks to optimize your online business’s performance and achieve sustainable growth.

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May 8, 2023
Navigating E-Commerce Challenges: Crisis Management and Business Continuity Planning

In today’s volatile e-commerce environment, effective crisis management and business continuity planning are crucial. This comprehensive guide covers identifying potential threats, developing robust response strategies, leveraging technology, maintaining clear communication with stakeholders, training teams, and integrating resilience into your long-term strategy. Equip your e-commerce business to navigate challenges and ensure sustained success.

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May 8, 2023
Overcoming E-Commerce Challenges: Corporate Social Responsibility

In the competitive e-commerce landscape, Corporate Social Responsibility (CSR) is key to overcoming challenges. By adopting sustainable practices, partnering with ethical suppliers, and giving back to the community, businesses can build trust, enhance brand loyalty, and differentiate themselves. Implementing CSR not only addresses common obstacles but also drives long-term growth and customer retention.

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May 8, 2023
Overcoming E-Commerce Challenges: Sustainability and Eco-Friendly Practices

As e-commerce booms, environmental impacts like increased carbon emissions and packaging waste escalate. This blog explores how businesses can adopt sustainable, eco-friendly practices—such as optimizing supply chains, using biodegradable packaging, and leveraging renewable energy—to reduce their carbon footprint. Overcoming challenges through innovative solutions not only protects the planet but also attracts eco-conscious customers and enhances reputation.

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May 8, 2023
Overcoming E-Commerce Challenges: Managing Returns and Exchanges

Navigating e-commerce growth means mastering returns and exchanges. This guide highlights creating clear policies to boost customer satisfaction, reducing return rates with detailed product info, and leveraging technology for streamlined processes. Learn best practices, avoid common mistakes, and implement strategies that protect your bottom line while enhancing your reputation and fostering loyal customer relationships.

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May 8, 2023
Navigating E-Commerce Challenges: Compliance with Privacy Regulations (e.g., GDPR, CCPA)

E-commerce thrives on convenience but faces stringent privacy regulations like GDPR and CCPA to protect consumer data. This blog explores major laws, consequences of non-compliance, and essential strategies for businesses to ensure adherence. Learn how to obtain consent, manage data securely, train employees, and build customer trust while navigating the complex landscape of data privacy.

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May 8, 2023
Overcoming E-Commerce Challenges: Workflow Management and Productivity

Unlock e-commerce success by optimizing workflow management. Explore strategies to streamline operations, boost productivity, and tackle challenges like inefficient communication and inventory issues. Harness technology and agile methods to enhance profitability and customer satisfaction. Equip your online store with practical tips for efficient processes and sustained growth in a competitive market.

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