Discover How Other Shippers Are Leveraging Lasership Ontrac to Diversify Their Carrier Risk

June 30, 2023
Written by
Anthony Robinson
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Discover How Other Shippers Are Leveraging LaserShip and OnTrac to Diversify Their Carrier Risk

In today's competitive market, ensuring that your shipments arrive on time and in excellent condition is paramount. Relying solely on a single carrier can expose your business to risks such as delays, damaged goods, and increased costs. By diversifying your carrier options with reliable providers like LaserShip and OnTrac, you can mitigate these risks and enhance your shipping strategy. This article explores how shippers are effectively utilizing these carriers to optimize their logistics operations.

The Importance of Diversifying Your Carrier Risk

Diversifying carrier risk is essential in the dynamic landscape of logistics and supply chain management. Relying on a single carrier can make your business vulnerable to unforeseen disruptions, such as:

  • Delays: Unexpected weather events or operational issues can halt or slow down deliveries.
  • Damaged Goods: Accidents or mishandling during transit can result in damaged products.
  • Increased Costs: Limited carrier options can lead to higher shipping rates.

By partnering with multiple carriers, you distribute your shipping needs across different providers, ensuring that if one carrier faces challenges, others can step in to maintain your supply chain's integrity. According to a study by Inbound Logistics, companies with multi-carrier strategies report a 15% reduction in shipping costs and a 25% improvement in delivery reliability.

Introducing LaserShip and OnTrac: Leaders in Regional Shipping Solutions

LaserShip

LaserShip specializes in last-mile delivery across the Eastern United States. With a robust network covering over 20 states, LaserShip ensures timely and efficient deliveries for e-commerce businesses and retailers. Their state-of-the-art tracking systems provide real-time updates, enhancing transparency and customer satisfaction.

OnTrac

OnTrac focuses on the Western United States, offering rapid delivery services that cater to high-volume shippers. Known for their reliable same-day and next-day delivery options, OnTrac leverages advanced logistics technology to optimize routes and minimize transit times.

Why Shippers Are Choosing LaserShip and OnTrac

Reliable Delivery Performance

Both LaserShip and OnTrac have established strong reputations for dependable delivery schedules. For instance, LaserShip boasts a 98% on-time delivery rate, while OnTrac maintains a 97% rate, significantly higher than national averages. This reliability is crucial for maintaining customer trust and satisfaction.

Competitive Pricing

By partnering with regional carriers like LaserShip and OnTrac, businesses can benefit from more competitive shipping rates compared to national carriers. These savings can be substantial, especially for high-volume shippers looking to optimize their logistics budgets.

Enhanced Customer Service

Both carriers offer dedicated customer support teams that understand the unique needs of regional markets. This personalized service ensures that any issues are promptly addressed, minimizing disruptions to your supply chain.

Comparing LaserShip and OnTrac to National Carriers

Delivery Speed

  • LaserShip: Focuses on same-day and next-day deliveries within their coverage area.
  • OnTrac: Offers similar expedited services, with a strong emphasis on quick turnaround times.
  • National Carriers: Typically offer a broader range of services but may have longer transit times due to larger geographic coverage.

Tracking Capabilities

LaserShip and OnTrac provide advanced tracking systems that offer real-time updates and greater visibility. This level of tracking is often more detailed than what is available through national carriers, allowing businesses to monitor shipments closely and proactively address any issues.

Cost Efficiency

Regional carriers often provide more cost-effective solutions for shipments within their service areas. By leveraging these carriers alongside national ones, businesses can strategically manage shipping costs without compromising on delivery quality.

The Benefits of Partnering with Multiple Carriers

Flexibility and Scalability

Working with multiple carriers like LaserShip and OnTrac offers greater flexibility to scale your shipping operations based on demand fluctuations. Whether it's seasonal peaks or unexpected surges in orders, having multiple carriers ensures you can meet customer expectations without delays.

Risk Mitigation

Diversifying your carrier base reduces the impact of potential disruptions. If one carrier experiences operational issues, others can seamlessly take over, maintaining the continuity of your supply chain.

Access to Diverse Service Offerings

Different carriers often specialize in various types of services or regions. By partnering with both LaserShip and OnTrac, businesses can access a broader range of shipping solutions tailored to specific needs and geographic areas.

How LaserShip and OnTrac Can Help You Save on Shipping Costs

Volume Discounts

Both carriers offer volume-based pricing models, allowing businesses to benefit from lower rates as their shipping volumes increase. Negotiating contracts with multiple carriers can further enhance cost savings.

Optimized Routing

Advanced logistics technology employed by LaserShip and OnTrac enables optimized routing, reducing fuel consumption and transit times. This efficiency translates into cost savings for shippers through lower transportation expenses.

Consolidated Billing

Partnering with multiple carriers can be streamlined through consolidated billing systems, simplifying expense management and enabling better budget tracking.

The Role of Technology in Enhancing Shipping Efficiency

Real-Time Tracking

LaserShip and OnTrac utilize sophisticated tracking systems that provide real-time updates on shipment status. This technology enables businesses to offer accurate delivery estimates to customers and quickly address any delivery issues.

Automated Scheduling

Automated scheduling tools help optimize pickup and delivery times, ensuring that shipments are processed efficiently and reducing the likelihood of delays.

API Integrations

Both carriers offer API integrations that allow seamless connectivity with e-commerce platforms and order management systems. This integration facilitates automated shipping processes, reducing manual errors and enhancing overall operational efficiency.

Case Studies: Success Stories with LaserShip and OnTrac

Medical Supply Company

A leading medical supply company partnered with LaserShip to provide same-day delivery services to hospitals and clinics. This collaboration resulted in a 20% improvement in delivery times and enhanced patient care by ensuring timely availability of critical supplies.

E-Commerce Retailer

An online retailer integrated OnTrac's shipping solutions to manage high-volume orders during peak seasons. By leveraging OnTrac's efficient delivery network, the retailer reduced shipping costs by 15% and improved customer satisfaction through faster deliveries.

Fashion Retail Brand

A fashion brand utilized the advanced tracking capabilities of both LaserShip and OnTrac to offer real-time shipment updates to customers. This transparency led to a 30% decrease in customer service inquiries related to shipping and increased repeat purchases.

Tips for Incorporating LaserShip and OnTrac into Your Shipping Strategy

Assess Your Shipping Needs

Begin by analyzing your current shipping patterns, including volume, destinations, and delivery timelines. Understanding your specific requirements will help you determine how LaserShip and OnTrac can best fit into your logistics framework.

Negotiate Flexible Contracts

Ensure that your agreements with multiple carriers offer flexibility to scale services up or down based on demand. This adaptability is crucial for managing seasonal fluctuations and unexpected surges in orders.

Leverage Technology Integrations

Utilize API integrations and automated scheduling tools provided by LaserShip and OnTrac to streamline your shipping processes. This integration enhances efficiency and reduces the potential for manual errors.

Monitor and Optimize Performance

Regularly review the performance metrics of each carrier to identify areas for improvement. By continuously monitoring delivery times, costs, and customer feedback, you can optimize your carrier partnerships for maximum benefit.

Overcoming Challenges When Managing Multiple Carriers

Increased Complexity

Managing multiple carriers can introduce complexity in tracking shipments and maintaining consistent service levels. Implementing a robust logistics management system can help centralize carrier information and simplify operations.

Cost Management

Balancing costs across different carriers requires careful analysis of shipping rates and service offerings. Utilize data analytics to compare expenses and identify the most cost-effective carriers for various shipment types.

Maintaining Service Quality

Ensuring consistent service quality across multiple carriers involves setting clear performance expectations and regularly evaluating carrier performance against these benchmarks.

Evaluating the ROI of a Multi-Carrier Strategy

Implementing a multi-carrier strategy with carriers like LaserShip and OnTrac can yield significant returns on investment (ROI) through cost savings, improved delivery performance, and enhanced customer satisfaction. To evaluate ROI:

  • Calculate Cost Savings: Compare shipping costs before and after diversifying carriers to quantify savings.
  • Measure Delivery Performance: Track improvements in on-time delivery rates and reductions in shipping delays.
  • Assess Customer Satisfaction: Monitor customer feedback and repeat business metrics to gauge the impact on customer loyalty.

According to the Supply Chain Digital, businesses implementing multi-carrier strategies report an average ROI of 18% within the first year due to enhanced efficiency and cost management.

Conclusion

Partnering with multiple carriers like LaserShip and OnTrac is a strategic approach to diversifying carrier risk, optimizing shipping costs, and enhancing delivery performance. By leveraging the strengths of regional carriers alongside national providers, businesses can create a resilient and efficient logistics network that meets the evolving demands of the market. Implementing a multi-carrier strategy not only safeguards your supply chain against unforeseen disruptions but also drives long-term growth through improved customer satisfaction and operational efficiency.

About the Author

Anthony Robinson is the CEO of ShipScience, a pioneering company dedicated to helping e-commerce leaders optimize their shipping decisions, reduce costs, and automate tedious processes. With a Bachelors Degree in Economics from Stanford University, Anthony brings over two decades of expertise in logistics, business development, and operational efficiency to the table.
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