FreshBooks vs Zoho Books

May 8, 2023
Written by
Anthony Robinson
FreshBooks vs Zoho Books

FreshBooks vs Zoho Books: A Comprehensive Comparison

Managing finances is crucial for the success of any business. Accounting software plays a significant role in simplifying this process. Two leading options in the market are FreshBooks and Zoho Books. This article compares their features, pricing, user interfaces, mobile capabilities, customer support, accounting functionalities, invoicing, time tracking, payment processing, add-on integrations, and the pros and cons of each. By the end, you'll know which software best fits your small business or freelance needs.

Features Comparison

Both FreshBooks and Zoho Books offer essential features such as:

  • Invoice creation
  • Expense tracking
  • Project management
  • Time tracking

FreshBooks additionally provides a client portal and a double-entry accounting system, making it easier for clients to interact and ensuring comprehensive financial tracking. Zoho Books, on the other hand, excels in advanced inventory management and purchase order creation, catering to businesses with more complex inventory needs.

FreshBooks is renowned for its user-friendly interface and exceptional customer support. Conversely, Zoho Books offers a broader range of integrations with other business tools like CRM and email marketing software, which can enhance overall business operations.

Pricing Comparison

FreshBooks offers plans starting at $15 per month for up to 5 clients, scaling up to $50 per month for up to 500 clients. Zoho Books has competitive pricing, starting at $9 per month for 50 contacts and reaching $29 per month for unlimited contacts. Both platforms provide free trials and discounts for annual subscriptions.

While both services have similar pricing structures, the features included in each plan vary. FreshBooks includes time tracking and project management in higher-tier plans, whereas Zoho Books offers inventory management and purchase order capabilities in its more expensive plans. Carefully assess your business needs to determine which features are most valuable to you.

User Interface Comparison

FreshBooks boasts a simple, modern, and user-friendly interface with a dashboard that offers a quick overview of financials, including outstanding invoices and expenses. Its mobile app is highly rated for ease of use and functionality.

Zoho Books features a more traditional yet customizable interface with a comprehensive dashboard that includes financial information alongside sales and purchase analytics. While its mobile app is useful, it may have fewer features compared to the desktop version.

Mobile App Comparison

Both FreshBooks and Zoho Books provide mobile apps for managing finances on the go:

  • FreshBooks: Modern design, team time tracking, intuitive interface, and easy navigation.
  • Zoho Books: Comprehensive features including receipt scanning and GPS tracking, though with a steeper learning curve.

FreshBooks offers a free trial with four pricing plans, while Zoho Books provides three more affordable plans. Consider your business size and feature requirements when choosing between their mobile offerings.

Customer Support Comparison

Both platforms offer robust customer support through phone, email, and live chat:

  • FreshBooks: Includes a resource center with articles, videos, webinars, and dedicated account managers for Plus and Premium plans.
  • Zoho Books: Features a comprehensive help center, community forums, articles, FAQs, and tutorials.

Accounting Capabilities

FreshBooks provides a basic accounting system with balance sheets and profit and loss statements, ideal for small businesses. Zoho Books offers more advanced accounting features, including tax management and vendor credits, suitable for businesses with more complex financial needs.

Invoicing Capabilities

Both FreshBooks and Zoho Books allow the creation of professional invoices and estimates:

  • FreshBooks: Online payments, late fee features, and built-in time tracking to convert hours worked into invoices.
  • Zoho Books: Recurring invoices and extensive customization options for templates.

Time Tracking

Time tracking is essential for billing and project management:

  • FreshBooks: User-friendly interface with a simple start/stop timer, team time tracking, and the ability to add notes to time entries.
  • Zoho Books: Allows tracking time in different currencies and offers more customization for hourly rates.

Payment Processing

Both platforms support payment processing via credit cards and ACH transfers:

  • FreshBooks: Charges 2.9% + 30¢ per credit card transaction and integrates with PayPal, Stripe, and Authorize.net. It also supports recurring payments.
  • Zoho Books: Charges 2.9% + 30¢ for credit card transactions and 50¢ for ACH transfers, integrating primarily with Stripe.

Add-on Integrations

Integrations enhance the functionality of accounting software:

  • FreshBooks: Integrates with payment processors like Stripe and PayPal, project management tools like Trello and Asana, and time-tracking tools such as Harvest and Toggl.
  • Zoho Books: Connects with CRM and e-commerce platforms, shipping providers like FedEx and UPS, and productivity tools like Slack and Microsoft Teams.

FreshBooks also integrates with accounting tools like QuickBooks and Xero, while Zoho Books offers integrations that support broader business processes.

Pros and Cons of FreshBooks

  • Pros:
    • Simple and intuitive interface
    • Team time tracking
    • Client portal
    • Wide range of integrations
  • Cons:
    • Basic accounting features
    • Higher pricing compared to some alternatives
    • Integration setup can be time-consuming

Pros and Cons of Zoho Books

  • Pros:
    • Advanced inventory management
    • Purchase order creation
    • Integration with other Zoho apps
    • More affordable basic plans
  • Cons:
    • Traditional interface
    • Lack of a double-entry accounting system
    • Limited customization options for templates

Which Accounting Software is Better Suited for Small Businesses?

If you run a small business with a limited number of clients and basic accounting needs, FreshBooks may be the ideal choice due to its simplicity and user-friendly interface. However, if your business requires advanced inventory management and the ability to create purchase orders, Zoho Books would be a better fit.

Consider the pricing and feature sets of both platforms: FreshBooks offers a 30-day free trial with four pricing plans, while Zoho Books provides a 14-day free trial with three more affordable plans. Evaluate which features align best with your business requirements.

Which Accounting Software is Better Suited for Freelancers?

FreshBooks is well-suited for freelancers who need straightforward invoicing and time tracking. Its intuitive interface makes it easy to manage finances without extensive accounting knowledge.

Zoho Books caters to freelancers who may have more advanced needs, such as inventory management and purchase order creation, providing greater flexibility as their business scales.

Final Verdict: FreshBooks or Zoho Books?

The decision between FreshBooks and Zoho Books hinges on your specific business needs and size. Both platforms offer robust features and excellent customer support. It's advisable to take advantage of their free trials to test each software and determine which one best aligns with your business operations and growth plans.

About the Author

Anthony Robinson is the CEO of ShipScience, a pioneering company dedicated to helping e-commerce leaders optimize their shipping decisions, reduce costs, and automate tedious processes. With a Bachelors Degree in Economics from Stanford University, Anthony brings over two decades of expertise in logistics, business development, and operational efficiency to the table.
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