How to Connect, Optimize, and Manage LSO for Easyship

June 1, 2023
Written by
Anthony Robinson
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How to Connect, Optimize, and Manage LSO for Easyship

If you're looking to streamline and improve your shipping process, Local Sort Optimization (LSO) is a powerful tool that can help you save time and money, especially when integrated with a platform like Easyship. In this article, we'll explore what LSO is, its benefits for your shipping strategy, and how to connect and optimize it for use with Easyship. We'll also address common challenges, provide best practices for effective management, and present a case study demonstrating the successful application of LSO and Easyship. Additionally, we'll explore alternative shipping methods that complement this dynamic combination.

What is LSO and How It Impacts Your Shipping Strategy

Local Sort Optimization (LSO) is a feature offered by major shipping carriers such as FedEx, UPS, and DHL. LSO enhances package sorting and routing efficiency by utilizing local distribution centers. Instead of shipping directly from the sender to the recipient, packages are first sent to a nearby local center before their final delivery. This method can lead to faster delivery times and reduced shipping costs, particularly for short-distance shipments.

Integrating LSO with Easyship allows businesses to automate much of their shipping process, taking full advantage of these benefits. Easyship facilitates connections with various shipping carriers and automation tools, simplifying and accelerating the shipping workflow.

Moreover, utilizing LSO contributes to reducing a business's carbon footprint. By shipping shorter distances through local distribution centers, fuel consumption and emissions are minimized, supporting sustainability initiatives. Automation through Easyship further optimizes shipping routes, reducing the number of trips needed for deliveries.

Benefits of Using LSO with Easyship

Cost and Time Savings

LSO can significantly reduce shipping costs and delivery times by optimizing package routing through local distribution centers. This efficiency not only lowers expenses but also enhances customer satisfaction with quicker deliveries.

Improved Inventory Management

Routing packages through local centers allows for better tracking and estimation of shipment arrival times. This precision aids businesses in maintaining optimal inventory levels, preventing overstocking or stockouts.

Variety of Shipping Options

LSO offers diverse shipping options tailored to different business needs, including same-day delivery for urgent orders and temperature-controlled shipping for perishable goods. This flexibility ensures that businesses can meet specific customer requirements effectively.

Step-by-Step Guide to Connecting LSO with Easyship

  1. Log in to your Easyship account and navigate to the Carrier Connections page.
  2. Select the desired carrier (e.g., FedEx, UPS) and click "Connect."
  3. You'll be redirected to the carrier's website to enter your account information.
  4. After entering your details and authorizing the connection, you'll be redirected back to Easyship.
  5. The carrier should now appear on the Carrier Connections page with an "Active" status.
  6. To enable LSO, select the carrier from the Carrier Connections page and click "Edit."
  7. Scroll to the LSO section and toggle the switch to "On."
  8. Click "Save" to finalize the setup.

Once LSO is enabled, you should immediately begin experiencing the benefits of enhanced shipping efficiency. Below are additional considerations for optimizing and managing LSO effectively.

Optimizing Your LSO Settings for Maximum Efficiency

  • Ensure Accurate Information: Verify that your shipping addresses and product details are correct and up-to-date to prevent delays or errors.
  • Leverage Automation Tools: Utilize Easyship's automation features to streamline the shipping process further.
  • Select LSO When Eligible: Choose the LSO option during checkout for packages that qualify, ensuring they are routed through local distribution centers.
  • Monitor and Adjust: Keep a close watch on your shipments and adjust LSO settings as needed to maintain optimal performance.

It's also essential to recognize that LSO may not be suitable for every shipment. For time-sensitive packages or international shipments, alternative shipping options might be more appropriate. Always evaluate the specific needs of each shipment to determine the best shipping method.

Managing LSO Effectively with Easyship

  • Stay Informed: Keep up-to-date with any carrier updates or service changes that could impact your LSO settings.
  • Monitor Shipments: Regularly track your shipments and be ready to adjust LSO settings to address any issues or delays.
  • Communicate with Customers: Clearly inform your customers about shipping times and expectations, especially when using LSO for the first time.
  • Utilize Tracking Tools: Use the tracking and status updates provided by your carrier and Easyship to keep customers informed about their shipment progress.

Common Challenges with LSO and How to Overcome Them

  • Delayed Deliveries: High volumes at local distribution centers can cause delays. To mitigate this, optimize your LSO settings and monitor shipments closely.
  • Inaccurate Tracking Information: Multiple routing steps can complicate tracking. Rely on the tracking provided by carriers and Easyship, and maintain open communication with customers about any updates.
  • Shipping Errors: Incorrect shipping addresses or product information can lead to lost packages. Always double-check shipment details before finalizing.

Best Practices for Using LSO with Easyship

  • Automate Where Possible: Use Easyship's automation tools to simplify the shipping process and reduce manual errors.
  • Continuous Monitoring: Keep a vigilant eye on your shipments and be prepared to adjust settings to maintain efficiency.
  • Stay Updated: Regularly review carrier updates and service changes to ensure your LSO settings remain optimal.
  • Customer Transparency: Use tracking updates to keep customers informed, enhancing their overall experience.

Case Study: Streamlining Shipping with LSO and Easyship

ABC Company is an e-commerce retailer specializing in handmade clothing and accessories. Facing challenges with delayed and lost packages, ABC Company needed a solution to enhance their shipping process and improve customer satisfaction.

By implementing a combination of LSO and Easyship, ABC Company optimized their shipping routes through local distribution centers, resulting in faster delivery times and reduced shipping costs. Easyship's automation capabilities allowed them to manage shipments efficiently, ensuring packages were tracked accurately and delivered on time.

The outcome was a significantly streamlined shipping process, leading to enhanced customer satisfaction, increased sales, and the ability to focus on business growth rather than shipping logistics.

Alternative Shipping Methods to Complement LSO and Easyship

While LSO and Easyship offer a robust shipping solution, integrating additional shipping methods can further optimize your logistics strategy:

  • Fulfillment Service Providers: Outsourcing shipping logistics to fulfillment centers can handle storage, packing, and shipping, allowing you to focus on core business activities.
  • Alternative Shipping Carriers: Exploring other carriers can provide better rates or specialized services that meet your specific needs.
  • Advanced Automation Tools: Incorporating analytics and additional automation solutions can provide deeper insights and further streamline your shipping processes.

The key is to assess your business needs continually and adopt a multi-faceted shipping strategy that leverages the strengths of various tools and methods to ensure efficiency and customer satisfaction.

Conclusion

Integrating Local Sort Optimization with Easyship can transform your shipping operations, delivering cost and time savings, improved inventory management, and enhanced customer satisfaction. By following the best practices outlined in this guide and being aware of potential challenges, businesses can effectively manage and optimize their shipping processes. Additionally, exploring complementary shipping methods can further enhance your logistics strategy, ensuring your business remains competitive and responsive to customer demands.

About the Author

Anthony Robinson is the CEO of ShipScience, a pioneering company dedicated to helping e-commerce leaders optimize their shipping decisions, reduce costs, and automate tedious processes. With a Bachelors Degree in Economics from Stanford University, Anthony brings over two decades of expertise in logistics, business development, and operational efficiency to the table.
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