How to Connect, Optimize, and Manage OnTrac for BigCommerce

June 1, 2023
Written by
Anthony Robinson
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Understanding OnTrac for BigCommerce

OnTrac is a leading regional shipping carrier that provides efficient and cost-effective delivery services primarily in the western United States. By integrating OnTrac with your BigCommerce store, you can offer your customers a variety of shipping options, including ground, express, same-day, and next-day delivery for select locations. This integration streamlines the shipping process, making it easier to manage orders and enhance the overall customer experience.

One of the key advantages of using OnTrac is their advanced tracking system. With real-time tracking updates, both you and your customers can monitor the progress of shipments, ensuring transparency and reliability. Additionally, OnTrac offers a money-back guarantee for on-time deliveries, providing peace of mind and reinforcing trust with your customers.

Connecting and Setting Up OnTrac

Integrating OnTrac with your BigCommerce store is straightforward. Follow these steps to establish a seamless connection:

  1. Log in to your BigCommerce account and navigate to the Shipping settings.
  2. Select OnTrac as your preferred shipping carrier.
  3. Enter your OnTrac account credentials to authenticate the connection.
  4. Configure your shipping preferences, such as default shipping methods and packaging options.
  5. Save your settings to activate OnTrac for your store.

Once connected, OnTrac’s shipping rates and services will be automatically available during the checkout process, providing your customers with accurate shipping options based on their location and order details.

Optimizing and Managing Shipping Options

To maximize the benefits of OnTrac, it's essential to configure and optimize your shipping options effectively:

  • Shipping Methods: Offer a range of shipping methods, including ground, express, and same-day delivery, to cater to different customer needs.
  • Shipping Rules: Set up rules based on order weight, destination, and value to ensure accurate and competitive shipping rates.
  • Package Tracking: Enable real-time tracking to keep customers informed about their order status, reducing inquiries and enhancing satisfaction.
  • Insurance Options: Provide insurance for high-value items to protect against loss or damage during transit.

Utilizing these features allows you to offer a tailored shipping experience that meets various customer preferences and business requirements.

Enhancing Customer Satisfaction

Customer satisfaction is crucial for repeat business and positive reviews. Here are some strategies to improve satisfaction with OnTrac shipping:

  • Accurate Product Descriptions: Ensure that your product descriptions and images accurately reflect the items being sold to manage customer expectations.
  • Timely Tracking Information: Provide tracking numbers promptly after order placement so customers can monitor their shipments.
  • Multiple Shipping Options: Offer both economical and expedited shipping options to give customers flexibility based on their needs.
  • Free Shipping Incentives: Consider offering free shipping for orders above a certain threshold to encourage larger purchases.

Implementing these practices can lead to higher customer satisfaction, reduced return rates, and increased loyalty.

Analyzing Shipping Performance

Regularly analyzing your shipping performance helps identify areas for improvement and ensures operational efficiency. Utilize BigCommerce’s analytics tools to monitor key performance indicators (KPIs) related to OnTrac shipping:

  • Delivery Times: Track the average delivery times to ensure they meet customer expectations and identify any delays.
  • Shipping Costs: Monitor shipping expenses to manage profitability and explore cost-saving opportunities.
  • Order Volume: Analyze shipping volumes to anticipate peak times and adjust shipping strategies accordingly.
  • Customer Feedback: Collect and review customer feedback related to shipping to address any recurring issues.

By leveraging these analytics, you can make data-driven decisions to optimize your shipping process, reduce costs, and enhance customer satisfaction.

Troubleshooting and Integrations

Despite its reliability, you may encounter issues with OnTrac shipping. Common problems include delayed deliveries, damaged packages, and incorrect addresses. Here’s how to address them:

  • Delayed Deliveries: Contact OnTrac’s customer service to investigate the cause of delays and provide updates to affected customers.
  • Damaged Packages: Implement better packaging practices and file claims with OnTrac promptly if damage occurs.
  • Incorrect Addresses: Double-check shipping information before dispatch and use address validation tools to prevent errors.

Additionally, integrating OnTrac with other shipping carriers can provide more flexibility and reliability. BigCommerce supports multiple carrier integrations, allowing you to switch carriers based on performance, cost, and delivery speed. This redundancy ensures that you can maintain efficient shipping operations even if one carrier faces challenges.

For more detailed troubleshooting and integration support, refer to the official OnTrac Support and BigCommerce Help Center.

Benefits of Using OnTrac for Your BigCommerce Store

Integrating OnTrac with your BigCommerce store offers numerous benefits that can propel your ecommerce business forward:

  • Faster Delivery Times: OnTrac’s regional focus ensures quicker deliveries in the western U.S., enhancing customer satisfaction.
  • Competitive Pricing: Benefit from affordable shipping rates, which can increase your profit margins and offer better deals to customers.
  • Reliable Tracking: Advanced tracking capabilities provide transparency and build trust with your customers.
  • Scalability: OnTrac can handle varying order volumes, making it suitable for businesses of all sizes.
  • Seamless Integration: Easy setup with BigCommerce allows you to manage your shipping processes efficiently within your existing platform.

By leveraging these advantages, you can enhance your store’s operational efficiency, offer superior customer experiences, and drive business growth. For further insights and updates on shipping best practices, consider consulting industry reports from sources like Statista and eMarketer.

About the Author

Anthony Robinson is the CEO of ShipScience, a pioneering company dedicated to helping e-commerce leaders optimize their shipping decisions, reduce costs, and automate tedious processes. With a Bachelors Degree in Economics from Stanford University, Anthony brings over two decades of expertise in logistics, business development, and operational efficiency to the table.
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