Shopify vs Wix eCommerce
When it comes to creating an online store, two of the most popular platforms are Shopify and Wix eCommerce. Both platforms offer a range of features to help users build a professional-looking online store, but they differ in terms of ease of use, customization options, pricing, and more. In this article, we’ll take a closer look at the differences between Shopify and Wix eCommerce, so you can decide which platform is best for your business.
Introduction to Shopify and Wix
Shopify and Wix eCommerce are both website builders that allow users to create an online store without any coding knowledge. Shopify has been around since 2004 and has since become one of the most popular e-commerce platforms on the market. Wix, on the other hand, offers a range of website building tools, including an e-commerce platform that’s designed to help individuals and small businesses create an online store.
One of the key differences between Shopify and Wix is their pricing structure. Shopify offers a range of pricing plans, starting from $29 per month for their basic plan, up to $299 per month for their advanced plan. Wix, on the other hand, offers a free plan, as well as premium plans starting from $23 per month for their basic e-commerce plan, up to $49 per month for their VIP plan.
Another difference between the two platforms is their level of customization. While both platforms offer a range of templates and themes to choose from, Shopify allows for more advanced customization options, including the ability to edit the HTML and CSS code of your website. Wix, on the other hand, offers a more user-friendly drag-and-drop interface, which may be more suitable for beginners or those without any coding knowledge.
Features offered by Shopify and Wix eCommerce
Both Shopify and Wix eCommerce offer a range of features to help users create and manage an online store. Some of the features offered by both platforms include:
- Product management
- Order management
- Payment processing
- Shipping and tax calculation
- Marketing tools
However, Shopify has more advanced features, such as abandoned cart recovery, which sends an email to customers who abandon their cart before completing a purchase. Wix eCommerce also lacks some advanced features such as multi-currency selling and professional inventory management.
Another feature that sets Shopify apart from Wix eCommerce is its app store. Shopify has a vast app store with over 4,000 apps that can be used to enhance the functionality of your online store. These apps can help with everything from social media marketing to inventory management. Wix eCommerce, on the other hand, has a more limited selection of apps available.
Ease of use for beginners: Shopify vs Wix eCommerce
Both Shopify and Wix eCommerce are designed to be easy to use, even for beginners. However, there are some differences in terms of ease of use. Shopify is more focused on e-commerce, so it may have a steeper learning curve for those who don’t have any experience with online selling. Wix eCommerce, on the other hand, offers more of an all-in-one platform, so beginners may find it easier to get started.
Shopify has a more straightforward and managed interface, while Wix eCommerce’s interface can be more user-customizable. Shopify provides robust support for third-party themes and apps while Wix e-commerce provides little support for external apps.
Another factor to consider when comparing Shopify and Wix eCommerce is the level of customization available. Shopify offers more flexibility in terms of design and functionality, allowing users to create a unique online store that stands out from the competition. Wix eCommerce, on the other hand, has more limitations when it comes to customization, but it does offer a simpler and more streamlined approach to building an online store. Ultimately, the choice between Shopify and Wix eCommerce will depend on your specific needs and preferences as a beginner in the world of e-commerce.
Customization options available on Shopify and Wix eCommerce
Both Shopify and Wix eCommerce offer a range of customization options to help users create a unique online store. Shopify has a wide range of both free and paid themes to choose from. Users can also edit the HTML and CSS code to customize their store even more. Wix eCommerce offers more of a drag-and-drop interface, enabling users to create the design of their online store just as they want it. However, Wix’s customization can lack depth, and the website can frequently break due to unreliable templates when edited in an incorrect order or the user adds new features.
Another important aspect to consider when customizing your online store is the level of support provided by the platform. Shopify offers 24/7 customer support through phone, email, and live chat, ensuring that users can get help whenever they need it. Wix eCommerce, on the other hand, only offers support during business hours, which can be frustrating for users who need assistance outside of those times.
It’s also worth noting that Shopify has a larger community of developers and designers who create custom themes and plugins for the platform. This means that users have access to a wider range of customization options and can find solutions to specific needs more easily. Wix eCommerce, on the other hand, has a smaller community of developers, which can limit the range of customization options available.
Pricing comparison: Shopify vs Wix eCommerce
One of the most significant differences between Shopify and Wix eCommerce is their pricing. Shopify offers five different pricing plans, ranging from $29 per month to $299 per month. Each plan offers different features, and there’s also a free 14-day trial. Wix eCommerce also offers different pricing tiers, ranging from $23 per month to $49 per month with a 14-day free trial. While Wix’s pricing plans can be affordable, they lack the advanced features of Shopify’s pricing plans.
Another important factor to consider when comparing Shopify and Wix eCommerce is their ease of use. Shopify is known for its user-friendly interface and intuitive design, making it easy for even beginners to set up and manage an online store. On the other hand, Wix eCommerce can be more challenging to navigate, especially for those who are not familiar with website building tools.
When it comes to customer support, Shopify also has an edge over Wix eCommerce. Shopify offers 24/7 customer support through phone, email, and live chat, ensuring that users can get help whenever they need it. Wix eCommerce, on the other hand, only offers support during limited hours, which can be frustrating for users who need assistance outside of those hours.
Payment options available on Shopify and Wix eCommerce
Both Shopify and Wix eCommerce offer a range of payment options, including credit cards, PayPal, and other payment gateways. However, Shopify offers more payment options, including Apple Pay, Amazon Pay, and more. Shopify is also known to have better mobile optimization for payment options.
SEO capabilities of Shopify and Wix eCommerce
SEO is essential for any online store, as it helps to improve search engine rankings and drive more traffic to the site. Shopify has a good reputation for SEO capabilities, offering features such as customizable meta descriptions, title tags, and URLs. Wix eCommerce has good SEO features for starters, but the platform lacks deeply integrated SEO tools that can give Shopify a competitive edge. Also, Shopify e-commerce is known to have better backend optimization for professional SEO settings.
Integrations with third-party apps on Shopify and Wix eCommerce
Both Shopify and Wix eCommerce allow users to integrate with third-party apps to extend the features of their online store. Shopify offers a wider array of third-party plugins over Wix while maintaining a higher level of security. Shopify has a reputation for serving more advanced users who need custom functionality than Wix eCommerce’s customer base.
Customer support offered by Shopify and Wix eCommerce
Both Shopify and Wix eCommerce offer customer support through email, phone, and chat. However, Shopify is known for its excellent customer support, which includes ongoing training and support services available 24/7 which is especially useful for users with little experience. Wix eCommerce has good customer support, but it doesn’t offer the same level of customer service as Shopify’s top-tier support systems.
Mobile responsiveness of online stores created on Shopify and Wix eCommerce
Today, more and more customers use mobile devices to shop online, so it’s essential that online stores are mobile-responsive. Both Shopify and Wix eCommerce offer mobile responsiveness and have a range of mobile-optimized templates. However, Shopify eCommerce webpages are known to be more optimized for mobile pages and web-designed themes.
Security features available on Shopify and Wix eCommerce
Online security is essential for any online store. Both Shopify and Wix eCommerce offer SSL certificates and payment gateways, which ensure the customer data and transactions are secure. However, Shopify takes their security features to the next level, offering advanced Fraud analysis and prevention services to ensure that our user base is kept safe with a low risk of fraudulent transactions.
Comparison of sales reporting and analytics tools on Shopify and Wix eCommerce
Both Shopify and Wix eCommerce offer a range of sales reporting and analytics tools to help users track their store’s performance. Shopify provides more advanced analytics features such as real-time sales data, live view of online store visitors, while granting users immense flexibility to customize their dashboards, with a range of apps providing even more functionality. Wix eCommerce has less in-depth analytical tools, which can be limiting to users who require much more in-detail reports.
Pros and Cons of using Shopify for your online store
- Advanced features like abandoned cart recovery
- Robust support for third-party themes and apps
- Better SEO capabilities
- Excellent customer support with ongoing training and support services
- Mobile optimization for all aspects of the online store
- Offers more payment options
- Offers advanced fraud analysis and prevention services.
- Higher pricing in comparison to its competitors in the industry
- Steeper learning curve to master Shopify’s vast functionality
Pros and Cons of using Wix eCommerce for your online store
- More affordable pricing plans compared to Shopify
- Customizable website and user interface
- Designed for beginners, so it is easy-to-use for starters
- Intuitive and straightforward dashboard
- Good basic analytical tools
- Less advanced features
- Limited integration options with third-party services
- Lack of proactive customer support like Shopify
- Less in-depth SEO and marketing functionality
- Some of Wix’s templates can be unreliable, and the platform is known to break occasionally.
Conclusion: Which platform is best for your business?
Choosing the right e-commerce platform for your online store is essential. While Shopify is known for its advanced features, better insights, and customer support services, it comes as a higher price and more geared towards advanced users, while Wix eCommerce is affordable and focused on ease of use. Ultimately, the decision will depend on your requirements, including your budget, marketing needs, and future growth plan. We recommend trying both platforms to determine which one suits you best.