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Top 10 Best Order Fulfillment Options for BigCommerce

May 9, 2023
Anthony Robinson
Written by
Anthony Robinson
Top 10 Best Order Fulfillment Options for BigCommerce

Top Order Fulfillment Strategies for BigCommerce Stores

As a BigCommerce merchant, having a seamless order fulfillment process is essential for customer satisfaction and business success. With numerous options available, choosing the right order fulfillment strategy for your store can be overwhelming. This guide explores the top order fulfillment strategies for BigCommerce, providing detailed information to help you make informed decisions.

Understanding BigCommerce and the Importance of Order Fulfillment

BigCommerce is a leading eCommerce platform that allows merchants to create and manage online stores to sell their products or services. Efficient order fulfillment is crucial as it directly impacts customer experience and loyalty. A smooth and timely delivery process can increase customer satisfaction and encourage repeat purchases.

BigCommerce offers a built-in order management system that enables you to track and manage orders from a central location, facilitating quick and accurate fulfillment. Additionally, BigCommerce integrates with various shipping carriers, allowing you to choose the best option for your business and customers.

Effective inventory management is another vital aspect of order fulfillment. BigCommerce allows you to track inventory levels and receive alerts when products are low, helping you avoid overselling and ensuring sufficient stock to fulfill orders. Accurate inventory management enhances the customer experience and minimizes costly mistakes.

Criteria for Choosing the Right Order Fulfillment Option

Before selecting an order fulfillment option, consider the following criteria to ensure it aligns with your business needs:

  • Business Size and Order Volume: Assess your current and projected order volumes to ensure the fulfillment option can scale with your growth.
  • Product Types: Consider the nature of your products, including size, weight, and any special handling requirements.
  • Customer Locations: Take into account the geographic locations of your customers and the shipping carriers that operate in those areas.
  • Customization and Branding: Determine the level of customization and branding you want for your packaging and shipping materials.
  • Cost Efficiency: Evaluate the cost implications of each fulfillment option, including shipping fees, storage costs, and any additional services.

Order Fulfillment Options for BigCommerce Merchants

Third-Party Logistics (3PL) Providers

Outsourcing order fulfillment to third-party logistics providers (3PLs) is a popular option for BigCommerce merchants. These companies specialize in warehousing, packing, and shipping products on behalf of the merchant. Here are some top 3PL providers to consider:

  1. ShipBob: Known for its robust technology and extensive network of fulfillment centers.
  2. ShipMonk: Offers flexible fulfillment solutions with a focus on scalability.
  3. Red Stag Fulfillment: Specializes in heavy and high-value products.
  4. Fulfillrite: Provides personalized customer service and competitive pricing.
  5. Deliverr: Focuses on fast shipping options, including two-day delivery.

Each provider offers different pricing, services, and locations, so research thoroughly to find the best fit for your business.

Outsourcing to a 3PL can save time and resources, but it also means relinquishing some control over the shipping process. Ensure your chosen 3PL has reliable tracking systems and clear communication channels to maintain customer satisfaction. Additionally, some 3PLs offer value-added services such as kitting, assembly, and returns management to further streamline the fulfillment process.

In-House Order Fulfillment

In-house order fulfillment involves managing the entire fulfillment process within your own company, including storing inventory, packing products, and shipping directly from your warehouse to customers.

Advantages

  • Complete Control: Full oversight of the fulfillment process allows for greater customization and quality control.
  • Custom Branding: Ability to create unique packaging and include personalized notes or gifts, enhancing brand loyalty.
  • Faster Shipping Times: Direct control can lead to quicker order processing and delivery.

Disadvantages

  • High Initial Investment: Significant costs associated with infrastructure, inventory management systems, and hiring staff.
  • Resource Intensive: Managing fulfillment in-house can divert resources away from other critical business functions.
  • Scalability Challenges: May struggle to scale operations efficiently as order volumes grow.
  • Inventory Management Issues: Risk of overstocking or stockouts if inventory levels are not accurately maintained.

Choosing the Best Shipping Carrier for Your Store

The shipping carrier you choose plays a critical role in your order fulfillment process. When selecting a carrier, consider the following factors:

  • Shipping Speed: Evaluate the delivery times offered by each carrier to meet your customers' expectations.
  • Cost: Compare shipping rates and consider the impact on your profit margins.
  • Reliability: Choose carriers known for consistent and dependable service.
  • Geographic Coverage: Ensure the carrier operates effectively in the regions where your customers are located.
  • Customer Service: Opt for carriers with responsive customer service teams to handle any shipping issues promptly.
  • Tracking Capabilities: Real-time tracking updates enhance transparency and customer satisfaction.

Popular shipping carriers for BigCommerce merchants include USPS, UPS, FedEx, and DHL. Each offers different advantages and disadvantages, so weigh your options carefully to choose the carrier that best meets your needs.

Best Practices for Managing Returns and Exchanges

Handling returns and exchanges effectively is essential for maintaining customer satisfaction and loyalty. Here are some best practices:

  • Clear Return Policy: Develop a comprehensive and easily accessible return policy that outlines the process and conditions for returns and exchanges.
  • Enable Self-Service Returns: Allow customers to initiate returns online, streamlining the process for both parties.
  • Track Return Metrics: Monitor return rates and reasons to identify trends and improve your products and processes.
  • Dedicated Team: Assign a team or individual responsible for handling returns and exchanges to ensure timely and efficient processing.
  • Customer Communication: Keep customers informed throughout the return process, providing updates on the status of their return or exchange.
  • Gather Feedback: Use return interactions as an opportunity to collect customer feedback and make necessary improvements.

Optimizing Your Order Fulfillment Process for Efficiency and Cost Savings

Improving your order fulfillment process can significantly enhance customer satisfaction and reduce costs. Here are strategies to optimize your fulfillment operations:

Streamline Processes

  • Simplify Workflows: Optimize picking, packing, and shipping workflows to reduce delays and increase efficiency.
  • Implement Lean Practices: Remove unnecessary steps and focus on value-added activities.

Invest in Automation

  • Barcode Scanning: Utilize barcode scanning technology to increase accuracy and speed in order processing.
  • Robotic Fulfillment: Incorporate robotics to handle repetitive tasks, enhancing efficiency and reducing human error.

Optimize Inventory Management

  • Accurate Tracking: Ensure precise inventory tracking to prevent stockouts and overstocking.
  • Demand Forecasting: Use data analytics to predict demand and adjust inventory levels accordingly.

Choose the Right Carrier

  • Align with Requirements: Select shipping carriers that match your speed and reliability needs.
  • Negotiate Rates: Work with carriers to secure favorable rates based on your shipping volume.

Offer Multiple Shipping Options

  • Diversify Choices: Provide customers with options such as expedited or standard shipping to meet diverse needs.
  • Transparency: Clearly communicate shipping options and costs during the checkout process.

Strategies for Reducing Shipping Costs

Shipping costs can significantly impact your profit margins, but there are strategies to reduce them while maintaining efficient fulfillment processes:

  • Negotiate Volume Discounts: Work with shipping carriers to secure discounts based on your shipping volume.
  • Offer Free Shipping Thresholds: Encourage higher order values by offering free shipping for orders above a certain amount.
  • Optimize Packaging: Use appropriately sized packaging to reduce dimensional weight charges and minimize material costs.
  • Consolidate Shipments: Combine multiple orders into a single shipment when possible to save on shipping fees.
  • Use Shipping Software: Implement shipping software that finds the most cost-effective carriers and routes for each order.

Avoiding Common Fulfillment Mistakes

When selecting an order fulfillment strategy for your BigCommerce store, it's essential to avoid common pitfalls:

  • Ignoring Scalability: Choose a fulfillment option that can grow with your business to accommodate increasing order volumes.
  • Overlooking Costs and Locations: Consider the total costs, including shipping fees and storage expenses, as well as the geographical locations of your fulfillment centers.
  • Not Testing the Fulfillment Process: Conduct thorough testing of your fulfillment process before fully committing to ensure it meets your standards.
  • Limited Shipping Options: Ensure your fulfillment partner offers a variety of shipping options to cater to your customers' preferences.

By researching and assessing your options carefully, you can avoid these mistakes and choose the best fulfillment strategy for your business.

Essential Order Fulfillment Plugins and Apps for BigCommerce

Enhance your BigCommerce store's order fulfillment capabilities with these essential plugins and apps:

  1. ShipStation: Offers multi-carrier shipping management, custom branding, and automated tracking updates.
  2. Easyship: Provides comprehensive shipping solutions with global carrier integrations and real-time rate comparisons.
  3. ShipWorks: Features efficient label generation, order importing, and customizable workflows to streamline fulfillment.

These tools help automate and optimize your order fulfillment process, allowing you to focus on growing your business.

Future Trends in Order Fulfillment

As eCommerce continues to grow, the order fulfillment industry is evolving with new technologies and trends. Key future predictions include:

  • Automation Technologies: Increased adoption of robotics and artificial intelligence to enhance efficiency and reduce human error.
  • Sustainability: A greater focus on eco-friendly packaging and sustainable fulfillment practices to meet consumer demand for environmentally responsible businesses.
  • Same-Day and Instant Delivery: Expansion of same-day delivery services to cater to customers’ desire for rapid order fulfillment.
  • Omnichannel Fulfillment: Seamless integration of online and offline sales channels to provide a unified customer experience.
  • Advanced Data Analytics: Utilization of data analytics to optimize inventory management, forecast demand, and personalize customer experiences.

Staying informed about these trends will help you adapt your fulfillment strategies and remain competitive in the dynamic eCommerce landscape.

Conclusion

Choosing the best order fulfillment option for your BigCommerce store requires careful consideration and evaluation of various factors. Whether you decide to outsource to a 3PL, manage the process in-house, or use a combination of strategies, the key is to provide quick, accurate, and reliable order fulfillment to meet and exceed customer expectations. By following the strategies and best practices outlined in this guide, you can optimize your order fulfillment processes and set your business up for success in the eCommerce marketplace.

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About the Author

Anthony Robinson is the CEO of ShipScience, a pioneering company dedicated to helping e-commerce leaders optimize their shipping decisions, reduce costs, and automate tedious processes. With a Bachelors Degree in Economics from Stanford University, Anthony brings over two decades of expertise in logistics, business development, and operational efficiency to the table.
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