Wave Accounting (suitable for smaller businesses) vs FreeAgent

May 8, 2023
by Anthony Robinson
Wave Accounting (suitable for smaller businesses) vs FreeAgent

Wave Accounting vs FreeAgent: Best Accounting Software for Small Businesses

When managing finances for small businesses, selecting the right accounting software is essential. Two of the most popular options in the market today are Wave Accounting and FreeAgent. This article explores the features, benefits, pricing, ease of use, security, customer support, and user ratings of both platforms to help you determine which one best suits your small business needs.

Why Choosing the Right Accounting Software Matters for Small Businesses

As a small business owner, keeping track of finances can be overwhelming and time-consuming. Choosing the right accounting software can automate many processes, save time, and facilitate informed financial decisions. The right software helps you:

  • Track income and expenses
  • Create and send invoices
  • Generate financial reports
  • Manage inventory
  • Handle payroll
  • File taxes

It's important to understand your business needs and goals before selecting accounting software.

Another crucial factor is the level of customer support provided by the software company. Without a dedicated accounting team, reliable customer support—whether through phone, email, or chat—is vital. Additionally, some companies offer training and resources to help you maximize their software, which is especially beneficial if you're new to accounting or the software.

Features and Benefits of Wave Accounting for Small Businesses

Wave Accounting is a cloud-based software that is free to use, offering numerous features beneficial for small businesses, including:

  • Unlimited invoicing
  • Expense tracking
  • Bookkeeping and accounting reports
  • Bank and credit card connections for automatic transaction imports
  • Receipt scanning and uploading
  • Free online payment processing

Wave Accounting is ideal for businesses with nine employees or fewer and generating less than $1.5 million in annual revenue. It's also great for freelancers and solopreneurs who invoice clients regularly.

Additionally, Wave offers a mobile app for both iOS and Android devices, allowing users to manage finances on-the-go. The app supports creating and sending invoices, tracking expenses, viewing financial reports, and scanning receipts directly from a mobile device, ensuring you can stay organized anytime, anywhere.

Features and Benefits of FreeAgent for Small Businesses

FreeAgent is another cloud-based accounting software that offers robust features such as:

  • Invoicing and payment tracking
  • Expense tracking and reporting
  • Bank and credit card connections for automatic transaction imports
  • Payroll management
  • Time tracking and project management
  • Mileage tracking

FreeAgent is well-suited for small businesses that require extensive project management and time tracking features. It's also beneficial for businesses with employees and contractors needing efficient payroll management.

Like Wave, FreeAgent offers a mobile app for iOS and Android, providing access to all desktop features on the go. This ensures small business owners can stay on top of their finances wherever they are.

Pricing Comparison Between Wave Accounting and FreeAgent

Wave Accounting is free to use, with optional paid services such as payroll and credit card processing. In contrast, FreeAgent offers a 30-day free trial, after which pricing is as follows:

  • Sole Trader Plan: $12 per month
  • Micro-Business Plan: $24 per month
  • Small Business Plan: $60 per month

Both platforms offer competitive and affordable pricing for small businesses. However, while Wave is free, some users report slower and less responsive customer support. FreeAgent, on the other hand, is praised for its excellent customer support with quick response times and effective solutions.

Automation capabilities also differ: Wave has limited automation, whereas FreeAgent provides advanced features like automatic bank feeds and recurring invoices, saving valuable time and streamlining accounting processes.

Ease of Use and User Interface Comparison

Both Wave Accounting and FreeAgent feature user-friendly interfaces that are easy to navigate. Wave boasts a simpler design and easier setup, making it suitable for those with limited accounting knowledge. In contrast, FreeAgent offers more advanced features and customization options, which might appeal to users with greater accounting experience.

Both platforms provide mobile apps for on-the-go management. However, Wave’s mobile app has more limited functionality compared to its desktop version, while FreeAgent’s mobile app mirrors the desktop experience, ensuring comprehensive access to features from any location.

Accounting Integrations Available with Both Platforms

Wave Accounting and FreeAgent integrate with popular accounting and business software such as PayPal, Shopify, and Stripe. These integrations help businesses consolidate financial information and maintain organization.

Additionally, both platforms integrate with tools like Trello, Slack, and Zapier, enabling businesses to streamline workflows and automate tasks, thereby saving time and increasing efficiency.

Security and Data Protection Features Offered by Wave Accounting and FreeAgent

Both Wave Accounting and FreeAgent prioritize data protection and security. They utilize SSL encryption to safeguard user data and store it on secure servers. Both platforms comply with GDPR regulations and offer features like two-factor authentication and regular data backups.

Wave Accounting provides additional security features, such as user permissions to restrict access to specific data, which is useful for businesses with multiple employees. It also includes a fraud detection feature that alerts users to suspicious account activity.

FreeAgent offers a unique "Time Machine" feature, allowing users to restore their accounts to a previous state in case of accidental data deletion or the need to revert financial records. Additionally, FreeAgent's mobile app includes biometric login options for enhanced security on-the-go.

Customer Support Options Provided by Both Platforms

Wave Accounting offers customer support via email, live chat, and telephone. FreeAgent provides email and telephone support during business hours, along with a searchable help center containing articles and FAQs. Both platforms are known for having responsive and helpful customer support teams.

Moreover, both Wave Accounting and FreeAgent offer online communities where users can connect, share tips, and seek advice. These communities are valuable resources for learning more about the platforms and getting assistance from experienced users.

User Reviews and Ratings for Wave Accounting and FreeAgent

Wave Accounting holds an overall rating of 4.5 stars on Trustpilot, with users praising its ease of use and affordability. Similarly, FreeAgent also has a 4.5-star rating on Trustpilot, with users commending its robust features and excellent customer support.

However, some users report occasional glitches and slow loading times with Wave Accounting, while others note that FreeAgent's pricing can be somewhat steep for very small businesses. It's crucial to consider your business's specific needs and budget when choosing between these two accounting software options.

How to Determine Which Accounting Software is Best for Your Small Business

The best way to evaluate Wave Accounting and FreeAgent is to assess your specific business needs and goals. Consider factors such as:

  • Size of your business
  • Complexity of your financial processes
  • Desired features
  • Budget

Additionally, testing both platforms during their free trial periods can help you determine which one is more suitable for your business.

Another important consideration is the level of customer support provided. Look for software that offers comprehensive support, including phone, email, and chat options, especially if you are new to accounting software.

Security features are also vital. Ensure the accounting software you choose offers encryption and secure data storage to protect your financial information. Furthermore, check if the software integrates with other tools you use, such as payment processors or inventory management systems.

Tips for Making the Most of Your Chosen Accounting Software

Once you've selected the accounting software that best suits your business, maximize its features by:

  • Regularly updating your financial data
  • Creating and sending invoices promptly
  • Setting up automatic payment reminders
  • Generating and reviewing financial reports periodically
  • Accurately tracking receipts and expenses
  • Utilizing payroll and tax management features if applicable

By following these tips, you can ensure your small business's finances are well-organized, accurate, and optimized for success.

Additionally, integrate your accounting software with other business tools. For example, connect it with your CRM system to streamline sales and financial data, or with your project management software to efficiently track expenses and billable hours.

Don't forget to take advantage of any training or support resources offered by your accounting software provider. Many providers offer webinars, tutorials, and customer support to help you fully understand and utilize all the features of their software. Investing time in learning the software can save you time and improve the accuracy of your financial data in the long run.

About the Author

Anthony Robinson is the CEO of ShipScience, a pioneering company dedicated to helping e-commerce leaders optimize their shipping decisions, reduce costs, and automate tedious processes. With a Bachelors Degree in Economics from Stanford University, Anthony brings over two decades of expertise in logistics, business development, and operational efficiency to the table.
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