Whiplash vs Rakuten Super Logistics

May 8, 2023
Written by
Anthony Robinson
Whiplash vs Rakuten Super Logistics

Introduction to Whiplash and Rakuten Super Logistics

In the rapidly evolving e-commerce landscape, selecting the right fulfillment partner is crucial for business success. Two prominent names in this arena are Whiplash and Rakuten Super Logistics. This article provides an in-depth comparison of these companies to help you determine which one aligns best with your business needs.

Overview of Whiplash and Rakuten Super Logistics

Whiplash specializes in personalized and efficient order fulfillment services tailored to businesses of all sizes, from startups to large enterprises. Their offerings include inventory management, pick and pack, and shipping optimization. Whiplash integrates seamlessly with popular e-commerce platforms such as Shopify and WooCommerce, enabling streamlined operations.

Rakuten Super Logistics provides comprehensive end-to-end logistics solutions, covering receiving, inventory management, picking, packing, shipping, and returns. Leveraging advanced technology, they cater to multi-channel e-commerce businesses, ensuring scalability and efficiency.

Services Offered

Whiplash Services

  • Inventory Management
  • Pick and Pack
  • Shipping Optimization
  • Kitting and Assembly Services
  • Custom Packaging Options

Rakuten Super Logistics Services

  • Receiving and Quality Control
  • Inventory Management
  • Picking and Packing
  • Shipping and Returns
  • Labeling and Packaging
  • Value-Added Services like Gift Wrapping and Personalized Notes

Pricing Comparison

Understanding the pricing structures of both companies is essential for cost-effective fulfillment.

Whiplash Pricing

  • Starts at $2.50 per order, including storage for the first 15 days.
  • Additional storage days: $0.15 per cubic foot per day.
  • Charges for receiving and return processing services.

Rakuten Super Logistics Pricing

  • Monthly subscription starting at $350 for up to 600 orders.
  • Tiered pricing model: Cost per order decreases with higher volumes.
  • Additional fees for services like receiving and returns management.

Additional Services:

  • Whiplash: Kitting, assembly, and custom packaging.
  • Rakuten Super Logistics: Gift wrapping and personalized notes.

These value-added services enhance the customer experience but incur additional costs.

Shipping Options

Efficient shipping is a cornerstone of successful e-commerce operations.

Rakuten Super Logistics

Boasts an extensive network of warehouses and fulfillment centers, enabling competitive shipping rates. Their proprietary SmartFill platform optimizes shipping costs by comparing carrier rates and delivery times to ensure the most economical and fastest options.

Whiplash

Emphasizes a personalized approach, tailoring shipping solutions to meet unique business needs. Additionally, Whiplash champions sustainability by using recycled packaging materials and offering carbon-neutral shipping options, appealing to environmentally conscious consumers.

Integration with E-commerce Platforms

Seamless integration with your e-commerce platform can significantly streamline operations.

Rakuten Super Logistics

Supports multiple integrations with platforms like Shopify, WooCommerce, Magento, and BigCommerce. Their SmartFill platform offers real-time inventory tracking and multiple sales channel integration.

Whiplash

Integrates with major platforms such as Shopify, WooCommerce, Magento, and BigCommerce. Features like Split Shipments enable orders to be dispatched from multiple warehouses or suppliers, reducing shipping costs and delivery times. Their customizable API allows businesses to tailor integrations to their specific needs.

Customer Support

Responsive and effective customer support is vital for resolving issues swiftly and maintaining smooth operations.

  • Whiplash: Offers personal account management with a guaranteed response time of 24 hours or less. Provides personalized training and support to maximize service utilization.
  • Rakuten Super Logistics: Features live chat support with an aim to respond within 4 hours during business hours. Maintains a comprehensive knowledge base and training resources, along with dedicated account managers for premium clients.

Pros and Cons

Pros of Using Whiplash

  • Personalized services tailored to specific business needs.
  • Flexible pricing model accommodating varying order volumes.
  • Seamless integration with major e-commerce platforms.
  • Commitment to sustainable and eco-friendly practices.

Cons of Using Whiplash

  • Limited range of services compared to Rakuten Super Logistics.

Pros of Using Rakuten Super Logistics

  • Comprehensive range of fulfillment services.
  • Advanced technology with the SmartFill platform.
  • Competitive shipping rates due to extensive network.
  • Value-added services enhancing customer experience.

Cons of Using Rakuten Super Logistics

  • Monthly subscription fee may be costlier for low-volume businesses.
  • Complex pricing structure with additional fees for extra services.

Conclusion: Choosing the Best E-commerce Fulfillment Company for Your Business Needs

Both Whiplash and Rakuten Super Logistics offer robust fulfillment services, each with distinct advantages. Rakuten Super Logistics is well-suited for businesses with high order volumes and complex logistics needs, leveraging their extensive network and advanced technology for efficiency and competitive pricing. In contrast, Whiplash excels in providing personalized services, flexible pricing, and sustainable shipping options, making it an excellent choice for small to medium-sized businesses and those prioritizing eco-friendly practices.

When selecting a fulfillment partner, consider factors such as your business size, order volume, specific service needs, and sustainability goals. Additionally, evaluate the level of customer support and the ease of integration with your existing e-commerce platforms to ensure a seamless operational flow. By carefully assessing these elements, you can choose the fulfillment company that best aligns with your business objectives and enhances your overall customer satisfaction.

Furthermore, consider the geographical location of fulfillment centers in relation to your customer base to minimize shipping times and costs. Effective communication and proactive support from your fulfillment partner are also critical to quickly address any issues and maintain operational efficiency.

About the Author

Anthony Robinson is the CEO of ShipScience, a pioneering company dedicated to helping e-commerce leaders optimize their shipping decisions, reduce costs, and automate tedious processes. With a Bachelors Degree in Economics from Stanford University, Anthony brings over two decades of expertise in logistics, business development, and operational efficiency to the table.
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