E-Commerce Shipper Tips

Understanding the Difference Between FOB and Delivered Pricing

Published:
April 18, 2024
|
Last Edited:
April 18, 2024
|
Read time:
7 min
Anthony Robison
CEO & Founder
Anthony Robinson
Founder & CEO @ ShipScience

Understanding the Difference Between FOB and Delivered PricingIf you’re running a business that involves buying and selling goods, you’ve likely come across the terms FOB and delivered pricing. Understanding the nuances of these two pricing models is important in determining the best way to move your goods and maximize your profit. In this article, we’ll explore the differences between FOB and delivered pricing, the pros and cons of each, and when to use each model in your business.FOB Pricing: Definition and ExplanationFOB, which stands for “Free on Board,” is a pricing model in which the seller is responsible for getting the goods to a specific location, typically a port or other shipping hub. Once the goods arrive at the designated location, the buyer takes ownership and is responsible for any further shipping costs or liabilities.For example, if you’re a seller based in China and your buyer is located in the United States, you would ship the goods to the nearest port in China and receive payment when the goods are loaded onto the vessel. From there, it’s up to the buyer to arrange for the goods to be transported across the ocean, cleared through customs, and shipped to their final destination.Delivered Pricing: Definition and ExplanationDelivered pricing, on the other hand, is a pricing model in which the seller is responsible for delivering the goods to the buyer’s specified location. This includes all shipping costs, customs fees, and other charges associated with getting the goods to the final destination. In this model, the seller is responsible for any damages or losses that occur during the shipping process.Using the same example as before, if you’re a seller based in China using delivered pricing, you would need to arrange for the goods to be transported by a carrier, cleared through customs, and delivered to the buyer’s warehouse in the United States. In this case, the buyer would pay for the goods and all associated shipping costs upfront, including any additional charges that may arise during the shipping process.FOB vs. Delivered Pricing: What’s the Difference?While the main difference between FOB and delivered pricing lies in who is responsible for the shipping costs, there are other factors to consider when deciding which pricing model to use in your business.One advantage of FOB pricing is that it allows for greater flexibility in the shipping process. Sellers can choose to ship goods via a variety of carriers and ports, giving them more control over the cost and timing of the shipment. FOB pricing can also be less expensive for the buyer since they are only responsible for shipping costs once the goods have reached the designated location.On the other hand, delivered pricing offers buyers more convenience and peace of mind, since they don’t have to worry about arranging for shipping or dealing with customs fees and other charges. Additionally, since the seller is responsible for any damages or losses during transit, delivered pricing can feel less risky for buyers.Pros and Cons of FOB PricingThere are several pros and cons to using FOB pricing in your business. One advantage is that it can be less expensive for both the seller and buyer. Since the buyer is responsible for shipping costs from the designated location, sellers can often negotiate better rates with carriers since they are only responsible for getting the goods to a specific location.Another advantage of FOB pricing is that it can be more flexible. Since sellers have more control over the shipping process, they can choose carriers and ports that best suit their needs. This can lead to quicker delivery times and more cost-effective shipping options.However, using FOB pricing can also come with risks. Sellers are only responsible for the goods up until they reach the designated location, so any damages or losses that occur during the shipping process are the buyer’s responsibility. Additionally, if the buyer is located far from the shipping location, they may end up paying more in shipping costs than they would with delivered pricing.Pros and Cons of Delivered PricingUsing delivered pricing has its own set of pros and cons. One advantage is that it offers greater convenience for the buyer, since they don’t have to worry about arranging for shipping or dealing with customs fees. Additionally, since the seller is responsible for any damages or losses during transit, buyers may feel more secure in their purchase.Another advantage of delivered pricing is that it can be less risky for the buyer. Since they are paying for the goods and shipping costs upfront, there’s less chance of unexpected charges or surprises during the shipping process.However, delivered pricing can be more expensive for both the seller and buyer since the seller is responsible for all shipping costs. Sellers may also have less control over the shipping process, leading to longer delivery times and less cost-effective shipping options.When to Use FOB Pricing in Your BusinessFOB pricing can be a good fit for businesses that primarily ship goods in bulk. Since FOB pricing is typically less expensive, it can be a good way to save money on shipping costs when dealing with large quantities of goods.Additionally, FOB pricing can be useful for businesses that have more control over the shipping process. If a seller has existing relationships with carriers or ports, they may be able to negotiate better rates and faster delivery times using FOB pricing.When to Use Delivered Pricing in Your BusinessDelivered pricing is a good fit for businesses that prioritize convenience and buyer peace of mind. If your business primarily deals in smaller quantities of goods, delivered pricing can be a good way to streamline the shipping process and make things easier for your customers.Additionally, delivered pricing can be useful for businesses that deal in fragile or valuable goods. Since the seller is responsible for any damages or losses during transit, delivered pricing can provide an added layer of protection for both the buyer and seller.Understanding Freight Costs in FOB and Delivered PricingWhen calculating freight costs in FOB and delivered pricing, there are a few things to keep in mind. In an FOB pricing model, the buyer is responsible for all shipping costs from the designated location. This includes all fees associated with crossing the ocean, clearing customs, and transporting the goods to their final destination.In a delivered pricing model, on the other hand, the seller is responsible for all shipping costs from the point of origin to the buyer’s specified location. This includes all fees associated with ocean transport, customs clearance, and inland transportation.How to Calculate Freight Costs for FOB and Delivered PricingCalculating freight costs for FOB and delivered pricing can be complex and dependent on a variety of factors. When calculating FOB pricing, it’s important to consider the weight and size of the goods, as well as the distance they will be transported. Additionally, FOB pricing may include fees for loading and unloading the goods at the designated location.When calculating delivered pricing, it’s important to consider all associated costs, including ocean transport fees, customs clearance fees, and inland transportation fees. This can include fees for transportation from the port to the buyer’s warehouse or other specified location.Negotiating with Suppliers for FOB or Delivered PricingWhen negotiating with your suppliers for FOB or delivered pricing, it’s important to consider your own unique needs and priorities. If you prioritize cost savings and are comfortable handling the shipping process, FOB pricing may be the better option for your business. However, if you prioritize convenience and customer service, delivered pricing may be the way to go.Additionally, when negotiating with suppliers, it’s important to consider factors like supplier location, shipping volume, and existing relationships with carriers and ports. By actively working with your suppliers to find the best pricing model for your business, you can build a partnership that benefits both parties and leads to more efficient shipping practices.Choosing the Right Pricing Model for Your Business NeedsChoosing the right pricing model for your business depends on a variety of factors, including your shipping needs, budget, and the types of goods you’re dealing with. By carefully considering your own unique needs and priorities, you can determine whether FOB or delivered pricing is the best fit for your business.It’s important to take into account factors like shipping volume, customer expectations, and your budget when making this decision. Additionally, by keeping future growth and other potential factors in mind, you can establish a pricing model that is sustainable and scalable over time.Case Studies: Examples of Companies Using FOB or Delivered PricingThere are many companies that use either FOB or delivered pricing in their business. One example of a company using FOB pricing is a large clothing manufacturer that primarily deals in bulk shipments. By using FOB pricing, this company can save money on shipping costs and have greater control over the shipping process.Another example of a company using delivered pricing is an online retailer that primarily sells smaller, more fragile items. By using delivered pricing, this company can provide a more streamlined shopping experience for their customers and ensure that their products arrive in good condition.Common Mistakes to Avoid When Implementing FOB or Delivered PricingWhen implementing FOB or delivered pricing in your business, there are several common mistakes to avoid. One mistake is failing to negotiate effectively with your suppliers. By not actively working to establish the best pricing model for your business, you may end up overpaying for shipping or creating an inefficient shipping process.Another mistake is failing to consider your own unique needs and priorities. If you prioritize cost savings above all else, you may miss out on the benefits of delivered pricing. Similarly, if you prioritize customer service and convenience, you may end up paying more than you need to with FOB pricing.Tips for Maximizing Profitability with FOB or Delivered PricingTo maximize profitability with FOB or delivered pricing, it’s important to focus on streamlining your shipping process while prioritizing customer service. By negotiating effectively with your suppliers and choosing the pricing model that best suits your needs, you can create a more efficient shipping process and keep costs low.Additionally, by providing excellent customer service and ensuring that your products arrive in good condition, you can build a loyal customer base and increase your bottom line over time.Future Trends in FOB and Delivered PricingAs the global shipping industry continues to evolve, it’s likely that we’ll see changes in the way FOB and delivered pricing are used. Some possible trends include increased use of technology and automation in the shipping process, as well as a greater emphasis on sustainability and environmental responsibility.Additionally, as e-commerce continues to grow, we may see more businesses turning to delivered pricing as a way to stand out from competitors and provide a more streamlined shopping experience for their customers.ConclusionWhether you’re a seller or a buyer, understanding the differences between FOB and delivered pricing is crucial in determining the best way to move your goods and maximize your profit. By carefully considering your own unique needs and priorities, you can determine whether FOB or delivered pricing is the right fit for your business.Remember to negotiate effectively with your suppliers, consider all associated costs, and prioritize customer service and convenience to create a shipping process that is efficient and profitable over the long term.

Revolutionize your parcel shipping strategy.

Get a demo