What Is UPS SurePost and How Does It Work?

May 29, 2023
Written by
Anthony Robinson
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What Is UPS SurePost and How Does It Work?

Are you searching for an affordable and reliable shipping method for your small business? If so, UPS SurePost might be the ideal solution. In this article, we'll explore what UPS SurePost is, how it operates, its history, advantages, partnership with USPS, comparisons with other shipping methods, and offering tips for cost-effective usage.

The History of UPS SurePost

UPS SurePost was launched in 2003 as a cost-effective solution for delivering small packages to residential addresses. This service is a collaborative effort between UPS and the United States Postal Service (USPS), aiming to leverage the strengths of both carriers to provide efficient and affordable shipping options. According to a UPS press release, the introduction of SurePost significantly enhanced UPS's ability to offer competitive rates for last-mile delivery.

Since its inception, UPS SurePost has gained popularity among e-commerce businesses. By enabling businesses to ship small packages at lower costs, SurePost helps them maintain competitiveness in a crowded market. Additionally, the service provides tracking information, enhancing customer satisfaction by reducing the incidence of lost packages.

In 2019, UPS expanded the SurePost service to accommodate larger packages up to 50 pounds, broadening its applicability across various product ranges. This expansion is detailed in a Business Insider article, highlighting the company's commitment to evolving its services to meet business needs.

The Partnership Between UPS and USPS

The collaboration between UPS and USPS is fundamental to the functionality of the SurePost service. UPS handles the transportation of packages from the shipper to the nearest USPS facility, where USPS takes over for the final delivery to the customer's doorstep. This partnership allows the service to handle packages weighing less than 70 pounds with a maximum length plus girth of 130 inches.

One significant benefit of this partnership is the increased efficiency and cost-effectiveness it brings to customers. By utilizing USPS's extensive network of facilities and delivery routes, UPS can extend its reach to more destinations while maintaining competitive delivery times. A Postal Pro analysis outlines how this collaboration optimizes the delivery process, ensuring reliability and affordability.

Beyond SurePost, the UPS and USPS partnership includes services like UPS Mail Innovations. This service combines UPS's reliability with USPS's cost-effectiveness, providing a streamlined solution for mailing lightweight packages and materials.

Advantages of Using UPS SurePost

UPS SurePost offers numerous advantages, making it a preferred choice for many businesses:

  • Affordability: Ideal for packages that do not require expedited delivery, SurePost is a cost-effective option.
  • Reliability: Leveraging the extensive networks of both UPS and USPS ensures dependable delivery.
  • Tracking Information: Customers can track their packages throughout the shipping process, reducing anxiety over lost items.
  • Flexible Delivery Options: Options such as holding packages at UPS locations for pickup or scheduling specific delivery times enhance convenience.
  • Free Delivery Confirmation: Provides peace of mind by confirming when a package has been delivered.

According to the USPS Delivery Performance Report, services like SurePost contribute significantly to reliable last-mile delivery, a critical component in e-commerce logistics.

How to Use UPS SurePost for Your Business

Implementing UPS SurePost for your business involves a straightforward process:

  1. Sign Up for a UPS Account: Create an account on the UPS website to access shipping tools.
  2. Create Shipping Labels: Generate shipping labels online through your UPS account.
  3. Drop Off or Schedule Pickup: You can either drop off your packages at the nearest UPS facility or schedule a pickup at your location.
  4. Track Your Shipments: Use the provided tracking number to monitor your package's journey from dispatch to delivery.

It's important to note that while UPS SurePost is cost-effective for packages under 70 pounds, businesses should evaluate their shipping needs regularly. For heavier or expedited shipments, alternatives like UPS Ground or UPS 2nd Day Air might be more appropriate.

Comparison Between UPS SurePost and Other Shipping Methods

When selecting a shipping method, consider factors such as delivery time, cost, and package specifications. Here's how UPS SurePost compares with other popular options:

  • Delivery Time: UPS SurePost typically offers slower delivery compared to services like UPS Next Day Air or USPS Priority Mail, which provide expedited shipping.
  • Cost: SurePost is generally more cost-effective, especially for lightweight packages. In contrast, expedited services come at a higher price point.
  • Package Weight and Size: SurePost supports packages up to 70 pounds and a combined length and girth of 130 inches. Services like FedEx Ground offer similar or different specifications, making it essential to choose based on your specific needs.

Assessing these factors in relation to your business requirements will help determine the most suitable shipping method.

Tips for Saving Money When Using UPS SurePost

Maximize the benefits of UPS SurePost while minimizing costs with these strategies:

  • Selective Usage: Reserve SurePost for packages that don't require expedited delivery.
  • Bulk Shipping: Ship multiple packages simultaneously to take advantage of volume discounts.
  • Rate Comparison: Regularly compare UPS rates with other shipping carriers to ensure you're getting the best deal.
  • Accurate Packaging: Ensure accurate package dimensions and weight to avoid unexpected fees.
  • Third-Party Services: Utilize third-party shipping services that can negotiate discounted rates on your behalf.

Additionally, UPS offers free packaging supplies, including boxes, envelopes, and labels, which can reduce your overhead costs. Ordering these supplies through the UPS website is a cost-effective way to manage your shipping needs.

Consider enrolling in UPS My Choice, a free service that lets you customize delivery preferences and receive alerts about your package's status. This can help avoid missed deliveries and additional fees associated with re-deliveries.

Conclusion

UPS SurePost stands out as a valuable shipping option for small businesses seeking an affordable and reliable delivery service. The partnership between UPS and USPS harnesses the strengths of both carriers, ensuring efficient and cost-effective delivery. If you haven't utilized SurePost yet, it's worth exploring to see how it can enhance your business operations.

One of the key benefits of UPS SurePost is its flexibility. With various delivery options available, businesses can choose the service that best aligns with their needs—whether it's prioritizing speed or opting for more economical shipping.

Moreover, the tracking capabilities of UPS SurePost provide transparency and peace of mind for both businesses and customers. The ability to monitor package progress ensures timely deliveries and helps maintain customer satisfaction, which is crucial for sustaining business growth.

In summary, UPS SurePost is a robust solution for businesses aiming to balance cost and reliability in their shipping strategies. By leveraging this service, businesses can optimize their logistics, enhance customer experience, and maintain a competitive edge in the marketplace.

About the Author

Anthony Robinson is the CEO of ShipScience, a pioneering company dedicated to helping e-commerce leaders optimize their shipping decisions, reduce costs, and automate tedious processes. With a Bachelors Degree in Economics from Stanford University, Anthony brings over two decades of expertise in logistics, business development, and operational efficiency to the table.
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